You can also see whether the conclusion rate has actually increased or decreased, the length of time it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function. It conserves me a load of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has an equivalent function.
Let’s state you have the given name of only some of your contacts, which is the case with my list. I typically don’t need a very first name to sign up to my list, but sometimes I get a very first name, such as when someone purchases an item. Would not it be great to greet your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.
I’m likewise filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a first name, I state “Hey,” and then their given name. If they don’t, I just state “Hey there,” (). By developing a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether or not I have the contact’s given name.
I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by enabling me use the same automation over and over again for my webinars, and I can quickly alter out all of the details.
Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the price of the product, offer terms, discount coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or offer modifications.
And here it is in an e-mail. This message variable allows me to quickly change out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp happens to have the finest e-mail editing experience. I truly like to send basic emails.
I’ve discovered that very hard to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental design template I produced. The interface for the HTML editor looks like it was pulled from some complimentary open-source job. .
However, adding images is a bit of a task. You have to choose them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor requires that you make up totally in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.
Including images to ActiveCampaign’s rich full-screen editor is a clunky experience. You need different text boxes for above and below the image. Lately I have started utilizing ActiveCampaign’s abundant text editor. They have some great templates, but I still wish to send out the plainest email possible. They do have some plain-looking emails, however they have some degree of very little formatting, which you can’t remove – .
But, with some changes, I can make my email quite basic. I can make it instantly use up the entire window, and I can modify the typography to be slightly larger, and have a little more leading. The most aggravating part of ActiveCampaign’s abundant text editor is including images. Imagine you have actually just typed out an excellent e-mail. .
You can’t just add an image to a block of text. Instead, you have to create 2 blocks of text: one for before the image, and one for after the image. If you’ve made any formatting changes, you’ll need to keep an eye on those to stay consistent. That’s something to handle when you want to add one image, however when you want to include several, it becomes a huge chore.
They even have a fundamental mage editor where you can crop the image – . MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can develop a genuinely plain email, supplied you make a fundamental design template first.
MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience (). It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that prospective time savings.
ConvertKit’s e-mail modifying experience is very plain, but easy to browse. Their design templates are restricted, which is fine with me, however their email editing experience is a little much easier because you can develop inline images, and you can create a totally plain email, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.
I’ll click on an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change backward and forward between various e-mails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular e-mails from each of those tabs.
In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more quickly modify your entire sequence. . Contrast that with ConvertKit’s Sequences.
Once again, it would conserve me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – . However choosing an email marketing platform is like choosing a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited segmentation alternatives.
You can integrate qualities with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro strategy enables more advanced segmenting, for an additional $199 a month. In my look for the ideal e-mail marketing platform, I saw many others, a few of which I’ve already discussed.
ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They also don’t have goal tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.