You can also see whether the completion rate has increased or reduced, how long it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has an equivalent feature.
Let’s state you have the very first name of just some of your contacts, which holds true with my list. I usually do not need a given name to sign up to my list, however sometimes I get a given name, such as when someone purchases an item. Wouldn’t it be good to welcome your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.
I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and then their very first name. If they don’t, I simply state “Hey there,” (). By developing a Message Variable in ActiveCampaign, I can easily change my greeting according to whether I have the contact’s first name.
I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a great deal of time is by allowing me utilize the very same automation over and over once again for my webinars, and I can quickly alter out all of the information.
Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the product, offer terms, coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or deal modifications.
And here it remains in an e-mail. This message variable allows me to easily alter out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp takes place to have the finest e-mail modifying experience. I truly like to send out simple emails.
I’ve discovered that really tough to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard template I developed. The user interface for the HTML editor appears like it was pulled from some totally free open-source project. .
However, adding images is a little a chore. You have to pick them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor requires that you compose totally in HTML. The option to this, if you desire to have control over the HTML, is to edit pure HTML, with a preview on the side.
Adding images to ActiveCampaign’s rich text editor is a cumbersome experience. You require different text boxes for above and listed below the image. Lately I have actually begun using ActiveCampaign’s abundant full-screen editor. They have some great design templates, however I still want to send the simplest email possible. They do have some plain-looking e-mails, but they have some degree of minimal format, which you can’t get rid of – .
However, with some changes, I can make my e-mail pretty basic. I can make it immediately use up the whole window, and I can tweak the typography to be slightly bigger, and have a little bit more leading. The most discouraging part of ActiveCampaign’s rich full-screen editor is adding images. Picture you’ve simply typed out an excellent e-mail. .
You can’t just include an image to a block of text. Rather, you have to create 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting changes, you’ll need to keep an eye on those to stay consistent. That’s something to handle when you wish to add one image, however when you wish to add numerous, it becomes a big chore.
They even have a standard mage editor where you can crop the image – . MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a truly plain e-mail, supplied you make a standard design template initially.
MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience (). It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that possible time savings.
ConvertKit’s e-mail modifying experience is extremely plain, however simple to navigate. Their design templates are restricted, which is great with me, but their e-mail editing experience is slightly easier in that you can create inline images, and you can develop an absolutely plain email, and even edit the underlying HTML. If you desire to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.
I’ll click on an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to switch backward and forward in between numerous emails, I would intuitively be inclined open the same automation in numerous tabs, then open the particular e-mails from each of those tabs.
In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more quickly modify your entire series. . Contrast that with ConvertKit’s Sequences.
Once again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – . However picking an email marketing platform resembles picking a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division options.
You can combine characteristics with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro strategy permits more advanced segmenting, for an extra $199 a month. In my search for the best email marketing platform, I saw numerous others, some of which I’ve currently discussed.
ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They also don’t have goal tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.