You can also see whether the conclusion rate has actually increased or decreased, the length of time it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function. It conserves me a ton of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a comparable function.
Let’s state you have the given name of only some of your contacts, which is the case with my list. I usually don’t need a first name to register to my list, however sometimes I get a given name, such as when someone purchases an item. Wouldn’t it be nice to greet your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.
I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and after that their very first name. If they do not, I just say “Hey there,” (). By building a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether I have the contact’s given name.
I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a great deal of time is by allowing me use the very same automation over and over once again for my webinars, and I can rapidly change out all of the details.
Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the rate of the item, offer terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or deal modifications.
And here it remains in an email. This message variable enables me to easily change out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp takes place to have the best email modifying experience. I truly like to send basic e-mails.
I’ve found that extremely hard to do with ActiveCampaign. For awhile, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard template I produced. The interface for the HTML editor looks like it was pulled from some free open-source task. .
Nevertheless, adding images is a bit of a chore. You need to choose them from a file internet browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor requires that you compose completely in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.
Adding images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You require different text boxes for above and listed below the image. Recently I have actually begun using ActiveCampaign’s abundant full-screen editor. They have some nice design templates, but I still want to send the simplest e-mail possible. They do have some plain-looking emails, but they have some degree of minimal formatting, which you can’t get rid of – .
But, with some modifications, I can make my email quite standard. I can make it automatically use up the entire window, and I can modify the typography to be slightly bigger, and have a little bit more leading. The most frustrating part of ActiveCampaign’s abundant text editor is adding images. Imagine you’ve just typed out an excellent email. .
You can’t just include an image to a block of text. Rather, you have to create two blocks of text: one for before the image, and one for after the image. If you have actually made any formatting modifications, you’ll need to watch on those to remain constant. That’s one thing to handle when you wish to include one image, but when you want to add a number of, it becomes a big chore.
They even have a standard mage editor where you can crop the image – . MailChimp’s editor is the finest I have actually seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can develop a truly plain e-mail, supplied you make a fundamental template first.
MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience (). It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that prospective time savings.
ConvertKit’s email modifying experience is very plain, but simple to navigate. Their design templates are restricted, which is great with me, but their e-mail modifying experience is somewhat simpler in that you can create inline images, and you can create a completely plain email, and even modify the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.
I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth between different emails, I would intuitively be inclined open the very same automation in various tabs, then open the respective emails from each of those tabs.
In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more easily edit your entire sequence. . Contrast that with ConvertKit’s Series.
Once again, it would conserve me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign – . However choosing an email marketing platform resembles choosing a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited division alternatives.
You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro strategy allows more advanced segmenting, for an extra $199 a month. In my look for the ideal e-mail marketing platform, I saw lots of others, some of which I’ve already pointed out.
ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They also don’t have goal tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.