You can likewise see whether the completion rate has actually increased or decreased, the length of time it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function. It conserves me a lot of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a comparable function.
Let’s state you have the first name of just a few of your contacts, which is the case with my list. I typically don’t require a very first name to register to my list, however sometimes I get a given name, such as when somebody purchases a product. Wouldn’t it be nice to welcome your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.
I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a first name, I say “Hey,” and after that their given name. If they do not, I simply say “Hey there,” (). By developing a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether I have the contact’s first name.
I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a great deal of time is by allowing me utilize the same automation over and over again for my webinars, and I can quickly alter out all of the information.
Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the rate of the product, offer terms, voucher code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or offer modifications.
And here it is in an email. This message variable allows me to easily change out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp happens to have the very best e-mail editing experience. I really like to send easy emails.
I’ve discovered that really tough to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard design template I created. The user interface for the HTML editor looks like it was pulled from some totally free open-source project. .
Nevertheless, adding images is a bit of a task. You need to pick them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor needs that you make up completely in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.
Adding images to ActiveCampaign’s abundant text editor is a cumbersome experience. You require different text boxes for above and below the image. Lately I have begun utilizing ActiveCampaign’s rich text editor. They have some good design templates, however I still wish to send out the simplest e-mail possible. They do have some plain-looking e-mails, however they have some degree of minimal format, which you can’t eliminate – .
But, with some modifications, I can make my e-mail quite standard. I can make it automatically use up the whole window, and I can modify the typography to be somewhat bigger, and have a bit more leading. The most frustrating part of ActiveCampaign’s rich full-screen editor is adding images. Imagine you have actually simply typed out a great e-mail. .
You can’t merely include an image to a block of text. Instead, you need to develop two blocks of text: one for before the image, and one for after the image. If you have actually made any format changes, you’ll have to watch on those to remain constant. That’s something to handle when you desire to add one image, however when you desire to add numerous, it becomes a huge chore.
They even have a fundamental mage editor where you can crop the image – . MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can produce a really plain e-mail, offered you make a fundamental template first.
MailChimp’s built-in image editor is exceptionally powerful. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience (). It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that prospective time cost savings.
ConvertKit’s email editing experience is extremely plain, but simple to browse. Their design templates are restricted, which is fine with me, however their e-mail editing experience is a little easier because you can create inline images, and you can develop an absolutely plain e-mail, and even edit the underlying HTML. If you want to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.
I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to change backward and forward between numerous e-mails, I would intuitively be inclined open the very same automation in different tabs, then open the particular e-mails from each of those tabs.
In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more quickly edit your whole sequence. . Contrast that with ConvertKit’s Series.
Once again, it would conserve me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – . But choosing an email marketing platform is like selecting a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation alternatives.
You can integrate attributes with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro strategy allows more advanced segmenting, for an extra $199 a month. In my look for the ideal email marketing platform, I saw many others, some of which I’ve already discussed.
ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much simpler to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.