You can likewise see whether the completion rate has actually increased or decreased, how long it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function. It conserves me a heap of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a similar feature.
Let’s state you have the very first name of just some of your contacts, which is the case with my list. I typically do not need a very first name to sign up to my list, however often I get a given name, such as when someone purchases an item. Wouldn’t it be nice to welcome your contacts by name, in the events when you have it? You can do this, however it’s troublesome.
I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a first name, I say “Hey,” and then their first name. If they don’t, I just state “Hey there,” (). By constructing a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether or not I have the contact’s given name.
I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a great deal of time is by allowing me utilize the same automation over and over again for my webinars, and I can quickly change out all of the information.
Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the rate of the product, offer terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or deal modifications.
And here it is in an e-mail. This message variable allows me to easily alter out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp takes place to have the very best e-mail editing experience. I actually like to send easy e-mails.
I have actually discovered that really hard to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard design template I developed. The interface for the HTML editor looks like it was pulled from some free open-source project. .
However, including images is a bit of a chore. You need to select them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor requires that you make up totally in HTML. The alternative to this, if you want to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.
Adding images to ActiveCampaign’s rich text editor is a cumbersome experience. You need different text boxes for above and below the image. Recently I have actually begun utilizing ActiveCampaign’s rich full-screen editor. They have some good design templates, but I still wish to send out the simplest email possible. They do have some plain-looking emails, however they have some degree of minimal format, which you can’t eliminate – .
But, with some changes, I can make my e-mail quite standard. I can make it instantly take up the entire window, and I can modify the typography to be a little bigger, and have a bit more leading. The most aggravating part of ActiveCampaign’s rich text editor is including images. Envision you’ve just typed out an excellent email. .
You can’t merely include an image to a block of text. Rather, you need to create two blocks of text: one for before the image, and one for after the image. If you’ve made any format modifications, you’ll need to watch on those to remain consistent. That’s one thing to handle when you want to add one image, however when you desire to include several, it ends up being a big task.
They even have a standard mage editor where you can crop the image – . MailChimp’s editor is the best I’ve seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can create a truly plain email, supplied you make a basic design template first.
MailChimp’s integrated image editor is incredibly powerful. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience (). It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that potential time cost savings.
ConvertKit’s e-mail editing experience is really plain, but simple to navigate. Their design templates are limited, which is fine with me, but their e-mail editing experience is slightly easier in that you can develop inline images, and you can create a completely plain email, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.
I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to change back and forth between numerous e-mails, I would intuitively be inclined open the very same automation in numerous tabs, then open the particular e-mails from each of those tabs.
In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly modify your entire sequence. . Contrast that with ConvertKit’s Series.
Again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – . But selecting an e-mail marketing platform is like choosing a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation options.
You can combine attributes with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro strategy allows more sophisticated segmenting, for an extra $199 a month. In my search for the best e-mail marketing platform, I saw lots of others, a few of which I’ve already pointed out.
ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much easier to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They also don’t have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.