You can likewise see whether the conclusion rate has increased or reduced, for how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a similar feature.
Let’s state you have the very first name of only some of your contacts, which is the case with my list. I normally do not need a first name to register to my list, but in some cases I get a very first name, such as when someone buys a product. Wouldn’t it be good to greet your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.
I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a very first name, I say “Hey,” and then their very first name. If they don’t, I just say “Hey there,” (). By building a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether I have the contact’s given name.
I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a lot of time is by allowing me use the same automation over and over once again for my webinars, and I can quickly change out all of the information.
Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the price of the item, deal terms, coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or deal modifications.
And here it is in an email. This message variable enables me to quickly change out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp occurs to have the very best e-mail editing experience. I truly like to send basic e-mails.
I’ve found that really difficult to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard design template I created. The user interface for the HTML editor appears like it was pulled from some complimentary open-source task. .
However, adding images is a bit of a chore. You have to pick them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor needs that you compose entirely in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.
Adding images to ActiveCampaign’s rich text editor is a clunky experience. You require separate text boxes for above and below the image. Recently I have actually begun utilizing ActiveCampaign’s rich text editor. They have some nice templates, but I still wish to send the simplest email possible. They do have some plain-looking e-mails, but they have some degree of minimal formatting, which you can’t remove – .
However, with some adjustments, I can make my email pretty fundamental. I can make it immediately use up the whole window, and I can modify the typography to be slightly bigger, and have a little bit more prominent. The most aggravating part of ActiveCampaign’s rich text editor is including images. Imagine you’ve simply typed out an excellent e-mail. .
You can’t just add an image to a block of text. Instead, you need to create two blocks of text: one for prior to the image, and one for after the image. If you’ve made any format changes, you’ll need to watch on those to stay consistent. That’s one thing to deal with when you want to add one image, but when you wish to include a number of, it becomes a huge task.
They even have a basic mage editor where you can crop the image – . MailChimp’s editor is the finest I’ve seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can create a truly plain email, offered you make a standard template initially.
MailChimp’s integrated image editor is incredibly effective. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience (). It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that possible time cost savings.
ConvertKit’s email editing experience is really plain, however easy to browse. Their design templates are restricted, which is great with me, however their email editing experience is somewhat simpler in that you can create inline images, and you can produce an absolutely plain email, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.
I’ll click on an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to change back and forth in between different e-mails, I would intuitively be inclined open the very same automation in different tabs, then open the particular e-mails from each of those tabs.
In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more quickly edit your whole sequence. . Contrast that with ConvertKit’s Sequences.
Again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – . But choosing an email marketing platform resembles picking a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division options.
You can integrate qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro strategy enables more sophisticated segmenting, for an extra $199 a month. In my look for the perfect email marketing platform, I saw numerous others, some of which I’ve already discussed.
ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They also don’t have objective tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.