You can also see whether the completion rate has actually increased or decreased, for how long it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function. It saves me a heap of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has an equivalent function.
Let’s say you have the given name of only some of your contacts, which holds true with my list. I usually do not require a given name to sign up to my list, however sometimes I get a very first name, such as when somebody buys a product. Wouldn’t it be good to welcome your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.
I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and then their given name. If they do not, I simply state “Hey there,” (). By constructing a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether or not I have the contact’s first name.
I produced a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by enabling me use the very same automation over and over once again for my webinars, and I can rapidly change out all of the details.
Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the price of the product, offer terms, coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or offer changes.
And here it is in an e-mail. This message variable enables me to easily change out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp takes place to have the very best email modifying experience. I actually like to send easy emails.
I’ve discovered that really hard to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic design template I created. The interface for the HTML editor appears like it was pulled from some free open-source task. .
However, adding images is a bit of a chore. You have to select them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor requires that you compose completely in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.
Adding images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You need different text boxes for above and listed below the image. Recently I have started using ActiveCampaign’s abundant full-screen editor. They have some great design templates, however I still wish to send out the simplest email possible. They do have some plain-looking emails, however they have some degree of very little formatting, which you can’t get rid of – .
However, with some modifications, I can make my e-mail pretty standard. I can make it immediately use up the whole window, and I can tweak the typography to be slightly larger, and have a little bit more prominent. The most frustrating part of ActiveCampaign’s rich text editor is including images. Imagine you have actually just typed out a fantastic e-mail. .
You can’t just include an image to a block of text. Instead, you have to create 2 blocks of text: one for before the image, and one for after the image. If you have actually made any format changes, you’ll have to keep an eye on those to remain consistent. That’s one thing to deal with when you wish to include one image, however when you wish to add numerous, it becomes a big task.
They even have a fundamental mage editor where you can crop the image – . MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can develop a genuinely plain email, supplied you make a basic template initially.
MailChimp’s integrated image editor is incredibly effective. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience (). It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that potential time cost savings.
ConvertKit’s email editing experience is very plain, however simple to browse. Their templates are limited, which is great with me, however their e-mail modifying experience is somewhat easier in that you can produce inline images, and you can create a totally plain email, and even edit the underlying HTML. If you desire to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.
I’ll click on an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to switch backward and forward between numerous e-mails, I would intuitively be inclined open the exact same automation in different tabs, then open the respective emails from each of those tabs.
In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily modify your whole series. . Contrast that with ConvertKit’s Series.
Once again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – . But selecting an e-mail marketing platform resembles selecting a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited division options.
You can combine attributes with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro strategy enables more sophisticated segmenting, for an extra $199 a month. In my search for the ideal e-mail marketing platform, I saw numerous others, some of which I’ve currently pointed out.
ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.