You can also see whether the conclusion rate has increased or decreased, how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a comparable function.
Let’s say you have the very first name of only a few of your contacts, which is the case with my list. I usually do not need a given name to register to my list, but often I get a very first name, such as when someone buys an item. Would not it be good to greet your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.
I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a very first name, I state “Hey,” and after that their very first name. If they don’t, I just state “Hey there,” (). By building a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether I have the contact’s given name.
I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a lot of time is by allowing me use the exact same automation over and over once again for my webinars, and I can rapidly change out all of the information.
Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the rate of the item, offer terms, discount coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or offer modifications.
And here it remains in an email. This message variable allows me to easily change out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp happens to have the finest email editing experience. I actually like to send out basic emails.
I have actually discovered that really tough to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic design template I created. The user interface for the HTML editor appears like it was pulled from some free open-source task. .
Nevertheless, adding images is a little a chore. You need to pick them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor needs that you make up completely in HTML. The option to this, if you want to have control over the HTML, is to edit pure HTML, with a preview on the side.
Including images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You require different text boxes for above and below the image. Lately I have actually started using ActiveCampaign’s rich full-screen editor. They have some good templates, however I still wish to send out the simplest e-mail possible. They do have some plain-looking emails, however they have some degree of minimal formatting, which you can’t eliminate – .
However, with some adjustments, I can make my email pretty basic. I can make it automatically use up the whole window, and I can tweak the typography to be slightly larger, and have a little bit more prominent. The most aggravating part of ActiveCampaign’s rich text editor is adding images. Imagine you have actually just typed out a terrific e-mail. .
You can’t merely include an image to a block of text. Rather, you need to develop two blocks of text: one for before the image, and one for after the image. If you’ve made any format changes, you’ll have to watch on those to stay consistent. That’s one thing to deal with when you desire to add one image, but when you want to add several, it ends up being a huge chore.
They even have a basic mage editor where you can crop the image – . MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a truly plain e-mail, provided you make a standard template initially.
MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience (). It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that potential time cost savings.
ConvertKit’s email editing experience is extremely plain, but simple to navigate. Their templates are limited, which is fine with me, however their e-mail modifying experience is somewhat easier in that you can create inline images, and you can develop an absolutely plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.
I’ll click an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to change back and forth between different emails, I would intuitively be inclined open the same automation in numerous tabs, then open the respective emails from each of those tabs.
In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole sequence. . Contrast that with ConvertKit’s Series.
Again, it would save me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – . But selecting an e-mail marketing platform is like picking a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited division options.
You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro plan enables more advanced segmenting, for an additional $199 a month. In my look for the ideal e-mail marketing platform, I saw lots of others, a few of which I have actually already pointed out.
ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.