You can also see whether the conclusion rate has increased or reduced, how long it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a comparable feature.
Let’s state you have the given name of just a few of your contacts, which is the case with my list. I normally do not require a very first name to sign up to my list, however in some cases I get a given name, such as when someone buys an item. Wouldn’t it be nice to welcome your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.
I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and then their first name. If they don’t, I simply say “Hey there,” (). By developing a Message Variable in ActiveCampaign, I can easily change my greeting according to whether I have the contact’s first name.
I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a great deal of time is by enabling me use the same automation over and over once again for my webinars, and I can quickly change out all of the information.
Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the price of the item, deal terms, coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or deal modifications.
And here it remains in an email. This message variable enables me to easily change out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp takes place to have the finest email editing experience. I really like to send easy emails.
I have actually found that extremely hard to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental template I produced. The interface for the HTML editor appears like it was pulled from some complimentary open-source project. .
However, including images is a little bit of a task. You have to pick them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor requires that you make up entirely in HTML. The option to this, if you want to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.
Adding images to ActiveCampaign’s rich full-screen editor is a clunky experience. You require different text boxes for above and below the image. Lately I have begun using ActiveCampaign’s rich text editor. They have some great design templates, but I still desire to send out the plainest email possible. They do have some plain-looking emails, but they have some degree of minimal format, which you can’t eliminate – .
But, with some changes, I can make my email quite basic. I can make it automatically use up the entire window, and I can modify the typography to be somewhat bigger, and have a little more prominent. The most frustrating part of ActiveCampaign’s rich text editor is adding images. Envision you have actually just typed out a fantastic email. .
You can’t simply include an image to a block of text. Rather, you have to produce 2 blocks of text: one for prior to the image, and one for after the image. If you have actually made any format modifications, you’ll need to watch on those to stay consistent. That’s one thing to deal with when you desire to include one image, but when you desire to add a number of, it becomes a big task.
They even have a fundamental mage editor where you can crop the image – . MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can develop a genuinely plain e-mail, supplied you make a standard design template first.
MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience (). It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that potential time cost savings.
ConvertKit’s email editing experience is extremely plain, however easy to browse. Their design templates are limited, which is great with me, however their e-mail modifying experience is a little easier because you can create inline images, and you can develop a totally plain e-mail, and even modify the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.
I’ll click an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth between different e-mails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular emails from each of those tabs.
In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily modify your whole sequence. . Contrast that with ConvertKit’s Series.
Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – . But picking an e-mail marketing platform resembles picking a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted division choices.
You can combine qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro strategy permits more advanced segmenting, for an additional $199 a month. In my search for the perfect email marketing platform, I saw numerous others, a few of which I have actually already mentioned.
ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.