You can also see whether the completion rate has actually increased or decreased, how long it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a similar feature.
Let’s state you have the given name of just a few of your contacts, which holds true with my list. I normally do not need a very first name to register to my list, but often I get a given name, such as when someone purchases a product. Would not it be nice to greet your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.
I’m likewise filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a first name, I say “Hey,” and then their given name. If they do not, I just state “Hey there,” (). By building a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether I have the contact’s first name.
I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by enabling me use the exact same automation over and over once again for my webinars, and I can rapidly change out all of the information.
Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the cost of the product, deal terms, discount coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or offer modifications.
And here it remains in an email. This message variable enables me to quickly change out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp takes place to have the very best e-mail editing experience. I actually like to send easy emails.
I have actually discovered that really difficult to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental design template I produced. The interface for the HTML editor appears like it was pulled from some complimentary open-source task. .
However, adding images is a bit of a chore. You have to select them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor requires that you compose completely in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.
Including images to ActiveCampaign’s rich full-screen editor is a clunky experience. You require separate text boxes for above and listed below the image. Recently I have begun utilizing ActiveCampaign’s abundant full-screen editor. They have some great templates, however I still want to send out the simplest e-mail possible. They do have some plain-looking emails, but they have some degree of very little format, which you can’t remove – .
However, with some changes, I can make my e-mail pretty standard. I can make it automatically take up the entire window, and I can tweak the typography to be slightly bigger, and have a bit more prominent. The most aggravating part of ActiveCampaign’s rich full-screen editor is including images. Envision you’ve simply typed out a great e-mail. .
You can’t merely add an image to a block of text. Rather, you have to develop 2 blocks of text: one for before the image, and one for after the image. If you’ve made any format modifications, you’ll have to watch on those to remain consistent. That’s something to deal with when you desire to add one image, but when you desire to add several, it becomes a big task.
They even have a standard mage editor where you can crop the image – . MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can produce a really plain e-mail, provided you make a standard design template initially.
MailChimp’s built-in image editor is very effective. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience (). It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that possible time savings.
ConvertKit’s email editing experience is really plain, however simple to browse. Their templates are limited, which is great with me, but their e-mail modifying experience is slightly easier because you can create inline images, and you can produce an absolutely plain email, and even edit the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.
I’ll click on an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change backward and forward between various e-mails, I would intuitively be inclined open the same automation in different tabs, then open the particular emails from each of those tabs.
In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more quickly modify your whole series. . Contrast that with ConvertKit’s Series.
Once again, it would conserve me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign – . However picking an email marketing platform is like choosing a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted division alternatives.
You can combine characteristics with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro plan permits more advanced segmenting, for an additional $199 a month. In my search for the best e-mail marketing platform, I saw many others, a few of which I’ve already mentioned.
ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.