You can also see whether the completion rate has actually increased or decreased, how long it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has an equivalent feature.
Let’s say you have the given name of only some of your contacts, which holds true with my list. I generally do not require a first name to register to my list, but often I get a given name, such as when somebody purchases a product. Wouldn’t it be great to greet your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.
I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and then their given name. If they do not, I just state “Hey there,” (). By developing a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether or not I have the contact’s very first name.
I created a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a great deal of time is by allowing me use the exact same automation over and over once again for my webinars, and I can quickly alter out all of the details.
Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the product, offer terms, discount coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or deal modifications.
And here it is in an email. This message variable allows me to easily change out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp occurs to have the very best email modifying experience. I really like to send out easy emails.
I have actually found that really hard to do with ActiveCampaign. For awhile, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard template I developed. The user interface for the HTML editor appears like it was pulled from some free open-source task. .
However, including images is a bit of a chore. You need to choose them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you compose totally in HTML. The option to this, if you desire to have control over the HTML, is to edit pure HTML, with a preview on the side.
Including images to ActiveCampaign’s rich text editor is a cumbersome experience. You need different text boxes for above and below the image. Lately I have actually started using ActiveCampaign’s rich text editor. They have some great templates, but I still desire to send out the simplest e-mail possible. They do have some plain-looking emails, however they have some degree of minimal format, which you can’t eliminate – .
However, with some adjustments, I can make my e-mail quite fundamental. I can make it instantly take up the whole window, and I can fine-tune the typography to be slightly larger, and have a little bit more leading. The most frustrating part of ActiveCampaign’s abundant text editor is including images. Picture you’ve simply typed out an excellent e-mail. .
You can’t merely add an image to a block of text. Instead, you have to develop two blocks of text: one for before the image, and one for after the image. If you have actually made any formatting modifications, you’ll have to watch on those to remain constant. That’s something to handle when you desire to include one image, however when you want to add a number of, it ends up being a huge task.
They even have a basic mage editor where you can crop the image – . MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a genuinely plain e-mail, supplied you make a fundamental design template initially.
MailChimp’s built-in image editor is extremely effective. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience (). It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that prospective time cost savings.
ConvertKit’s email editing experience is very plain, however simple to navigate. Their design templates are limited, which is fine with me, but their email editing experience is somewhat much easier because you can create inline images, and you can produce an absolutely plain email, and even edit the underlying HTML. If you want to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.
I’ll click an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to switch back and forth in between various e-mails, I would intuitively be inclined open the very same automation in different tabs, then open the particular emails from each of those tabs.
In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more easily edit your entire sequence. . Contrast that with ConvertKit’s Series.
Again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – . But selecting an e-mail marketing platform is like choosing a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation options.
You can combine characteristics with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro plan permits more advanced segmenting, for an extra $199 a month. In my look for the best email marketing platform, I saw lots of others, a few of which I have actually already pointed out.
ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.