You can also see whether the conclusion rate has increased or reduced, for how long it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has an equivalent feature.
Let’s state you have the given name of just some of your contacts, which holds true with my list. I usually don’t require a very first name to register to my list, however sometimes I get a given name, such as when someone purchases an item. Wouldn’t it be great to welcome your contacts by name, in the events when you have it? You can do this, however it’s troublesome.
I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and then their given name. If they don’t, I just state “Hey there,” (). By constructing a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether or not I have the contact’s given name.
I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a lot of time is by enabling me utilize the very same automation over and over once again for my webinars, and I can quickly alter out all of the information.
Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the rate of the product, deal terms, discount coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or deal changes.
And here it is in an e-mail. This message variable allows me to quickly change out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp occurs to have the very best e-mail modifying experience. I truly like to send out simple e-mails.
I’ve found that very difficult to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a fundamental design template I developed. The interface for the HTML editor appears like it was pulled from some free open-source job. .
However, including images is a little bit of a task. You have to choose them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor needs that you make up totally in HTML. The option to this, if you desire to have control over the HTML, is to modify pure HTML, with a preview on the side.
Including images to ActiveCampaign’s abundant text editor is a clunky experience. You need different text boxes for above and listed below the image. Recently I have actually started utilizing ActiveCampaign’s rich full-screen editor. They have some nice design templates, but I still desire to send out the plainest e-mail possible. They do have some plain-looking emails, however they have some degree of very little formatting, which you can’t get rid of – .
However, with some changes, I can make my e-mail quite standard. I can make it immediately use up the entire window, and I can modify the typography to be somewhat bigger, and have a little bit more leading. The most aggravating part of ActiveCampaign’s rich text editor is including images. Picture you’ve simply typed out a great e-mail. .
You can’t just add an image to a block of text. Instead, you have to create 2 blocks of text: one for prior to the image, and one for after the image. If you have actually made any format changes, you’ll have to watch on those to remain constant. That’s one thing to handle when you desire to include one image, but when you wish to include a number of, it becomes a huge chore.
They even have a standard mage editor where you can crop the image – . MailChimp’s editor is the finest I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can create a genuinely plain e-mail, supplied you make a standard design template first.
MailChimp’s built-in image editor is extremely effective. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience (). It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that prospective time cost savings.
ConvertKit’s email editing experience is extremely plain, but easy to browse. Their design templates are limited, which is great with me, however their e-mail modifying experience is a little much easier because you can produce inline images, and you can develop an absolutely plain e-mail, and even modify the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.
I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change backward and forward between various e-mails, I would intuitively be inclined open the same automation in various tabs, then open the respective emails from each of those tabs.
In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily modify your whole series. . Contrast that with ConvertKit’s Sequences.
Once again, it would conserve me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – . But choosing an email marketing platform resembles selecting a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has limited division choices.
You can integrate attributes with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro strategy allows more advanced segmenting, for an extra $199 a month. In my search for the ideal e-mail marketing platform, I saw many others, some of which I’ve already discussed.
ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.