You can also see whether the completion rate has actually increased or decreased, how long it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function. It conserves me a ton of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has a similar function.
Let’s state you have the given name of only some of your contacts, which is the case with my list. I normally don’t need a given name to register to my list, but sometimes I get a given name, such as when somebody buys a product. Wouldn’t it be nice to greet your contacts by name, in the events when you have it? You can do this, but it’s troublesome.
I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a first name, I say “Hey,” and after that their given name. If they do not, I just say “Hey there,” (). By constructing a Message Variable in ActiveCampaign, I can easily change my greeting according to whether I have the contact’s first name.
I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a great deal of time is by enabling me use the very same automation over and over once again for my webinars, and I can quickly alter out all of the details.
Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the price of the item, deal terms, coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or deal changes.
And here it remains in an email. This message variable enables me to easily alter out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp takes place to have the very best email modifying experience. I truly like to send out simple emails.
I’ve discovered that extremely tough to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic design template I produced. The interface for the HTML editor looks like it was pulled from some complimentary open-source project. .
Nevertheless, including images is a little bit of a task. You need to choose them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor needs that you make up entirely in HTML. The alternative to this, if you desire to have control over the HTML, is to modify pure HTML, with a preview on the side.
Adding images to ActiveCampaign’s rich text editor is a cumbersome experience. You require different text boxes for above and below the image. Lately I have begun using ActiveCampaign’s abundant full-screen editor. They have some great templates, however I still wish to send the simplest e-mail possible. They do have some plain-looking emails, however they have some degree of minimal format, which you can’t get rid of – .
But, with some modifications, I can make my email quite basic. I can make it immediately take up the whole window, and I can tweak the typography to be somewhat bigger, and have a bit more leading. The most discouraging part of ActiveCampaign’s abundant text editor is including images. Picture you have actually simply typed out an excellent email. .
You can’t simply include an image to a block of text. Rather, you have to produce 2 blocks of text: one for prior to the image, and one for after the image. If you have actually made any format modifications, you’ll have to keep an eye on those to remain constant. That’s something to deal with when you want to include one image, but when you want to add numerous, it ends up being a huge chore.
They even have a fundamental mage editor where you can crop the image – . MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a truly plain e-mail, supplied you make a fundamental template first.
MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience (). It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that potential time cost savings.
ConvertKit’s email editing experience is really plain, however easy to navigate. Their design templates are limited, which is great with me, but their e-mail modifying experience is somewhat simpler in that you can produce inline images, and you can develop a totally plain e-mail, and even edit the underlying HTML. If you desire to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.
I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to switch back and forth between numerous e-mails, I would intuitively be inclined open the same automation in different tabs, then open the respective e-mails from each of those tabs.
In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily edit your entire sequence. . Contrast that with ConvertKit’s Sequences.
Once again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – . But picking an e-mail marketing platform resembles picking a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited division alternatives.
You can combine characteristics with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro strategy allows more advanced segmenting, for an additional $199 a month. In my search for the best email marketing platform, I saw many others, a few of which I have actually currently discussed.
ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as advanced either. They also don’t have goal tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.