You can also see whether the completion rate has actually increased or decreased, the length of time it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function. It conserves me a load of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a similar function.
Let’s say you have the first name of only some of your contacts, which holds true with my list. I typically do not require a given name to register to my list, but in some cases I get a first name, such as when someone purchases an item. Wouldn’t it be nice to greet your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.
I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and then their very first name. If they do not, I simply state “Hey there,” (). By building a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether I have the contact’s given name.
I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a great deal of time is by enabling me utilize the very same automation over and over once again for my webinars, and I can rapidly change out all of the details.
Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the cost of the product, deal terms, discount coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or deal changes.
And here it remains in an email. This message variable allows me to quickly alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp occurs to have the very best email modifying experience. I really like to send basic emails.
I have actually discovered that really difficult to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic template I produced. The user interface for the HTML editor looks like it was pulled from some totally free open-source project. .
Nevertheless, adding images is a little bit of a task. You need to choose them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor requires that you compose entirely in HTML. The option to this, if you desire to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.
Adding images to ActiveCampaign’s abundant text editor is a cumbersome experience. You need separate text boxes for above and below the image. Lately I have actually started utilizing ActiveCampaign’s rich text editor. They have some great templates, however I still desire to send out the simplest email possible. They do have some plain-looking emails, but they have some degree of minimal format, which you can’t remove – .
But, with some changes, I can make my e-mail quite standard. I can make it immediately take up the entire window, and I can modify the typography to be somewhat bigger, and have a little bit more leading. The most discouraging part of ActiveCampaign’s rich full-screen editor is including images. Envision you have actually just typed out a great e-mail. .
You can’t simply add an image to a block of text. Instead, you need to develop 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any format changes, you’ll need to keep an eye on those to remain consistent. That’s something to handle when you wish to include one image, however when you wish to include numerous, it becomes a big chore.
They even have a fundamental mage editor where you can crop the image – . MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can develop a genuinely plain email, offered you make a basic design template first.
MailChimp’s built-in image editor is extremely effective. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience (). It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that prospective time savings.
ConvertKit’s e-mail modifying experience is extremely plain, but easy to browse. Their templates are restricted, which is great with me, however their e-mail modifying experience is somewhat much easier in that you can produce inline images, and you can produce a completely plain email, and even edit the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.
I’ll click an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward in between numerous emails, I would intuitively be inclined open the very same automation in different tabs, then open the particular e-mails from each of those tabs.
In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your whole series. . Contrast that with ConvertKit’s Series.
Once again, it would conserve me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – . But selecting an email marketing platform resembles picking a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted division options.
You can integrate qualities with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro plan enables more sophisticated segmenting, for an extra $199 a month. In my look for the perfect e-mail marketing platform, I saw many others, a few of which I have actually currently pointed out.
ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They likewise do not have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.