You can also see whether the completion rate has actually increased or reduced, for how long it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a lot of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a comparable function.
Let’s state you have the given name of just a few of your contacts, which is the case with my list. I usually don’t require a first name to register to my list, however often I get a first name, such as when someone purchases a product. Wouldn’t it be great to greet your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.
I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a very first name, I say “Hey,” and after that their given name. If they do not, I just say “Hey there,” (). By developing a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether or not I have the contact’s first name.
I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a great deal of time is by enabling me use the very same automation over and over again for my webinars, and I can rapidly change out all of the information.
Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the rate of the product, offer terms, discount coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or deal modifications.
And here it is in an e-mail. This message variable allows me to quickly change out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp takes place to have the very best email modifying experience. I truly like to send simple e-mails.
I’ve discovered that really hard to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic design template I created. The user interface for the HTML editor appears like it was pulled from some complimentary open-source project. .
However, including images is a little a chore. You have to select them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor requires that you compose totally in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.
Including images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You require separate text boxes for above and listed below the image. Recently I have started utilizing ActiveCampaign’s rich text editor. They have some great templates, however I still wish to send the plainest email possible. They do have some plain-looking e-mails, however they have some degree of minimal formatting, which you can’t get rid of – .
But, with some modifications, I can make my e-mail pretty standard. I can make it immediately use up the entire window, and I can fine-tune the typography to be slightly bigger, and have a bit more prominent. The most discouraging part of ActiveCampaign’s rich text editor is including images. Envision you’ve simply typed out a terrific email. .
You can’t merely include an image to a block of text. Rather, you need to create 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any format modifications, you’ll need to keep an eye on those to stay constant. That’s something to deal with when you wish to include one image, but when you wish to add a number of, it ends up being a big task.
They even have a fundamental mage editor where you can crop the image – . MailChimp’s editor is the finest I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can develop a truly plain e-mail, provided you make a standard template initially.
MailChimp’s integrated image editor is exceptionally effective. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience (). It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that potential time cost savings.
ConvertKit’s e-mail editing experience is really plain, however simple to navigate. Their design templates are restricted, which is fine with me, however their email modifying experience is somewhat much easier in that you can produce inline images, and you can develop an absolutely plain email, and even modify the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.
I’ll click on an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change backward and forward between various emails, I would intuitively be inclined open the exact same automation in various tabs, then open the respective e-mails from each of those tabs.
In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily modify your whole series. . Contrast that with ConvertKit’s Sequences.
Again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – . However choosing an e-mail marketing platform is like picking a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited segmentation alternatives.
You can combine qualities with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just sector by AND/OR, nevertheless MailChimp’s Pro strategy permits more sophisticated segmenting, for an additional $199 a month. In my look for the best email marketing platform, I saw many others, a few of which I’ve already mentioned.
ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.