You can likewise see whether the completion rate has increased or reduced, for how long it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a lot of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has a similar feature.
Let’s say you have the given name of only some of your contacts, which holds true with my list. I usually do not need a very first name to register to my list, but in some cases I get a given name, such as when somebody buys a product. Would not it be great to greet your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.
I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and then their given name. If they do not, I just say “Hey there,” (). By building a Message Variable in ActiveCampaign, I can easily change my greeting according to whether I have the contact’s first name.
I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a great deal of time is by allowing me use the very same automation over and over once again for my webinars, and I can rapidly alter out all of the information.
Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the rate of the product, deal terms, discount coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or deal modifications.
And here it remains in an e-mail. This message variable allows me to easily change out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp occurs to have the very best e-mail modifying experience. I actually like to send simple e-mails.
I’ve found that extremely hard to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic template I produced. The interface for the HTML editor appears like it was pulled from some free open-source job. .
Nevertheless, adding images is a little a chore. You have to choose them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor requires that you make up entirely in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.
Including images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You need separate text boxes for above and below the image. Lately I have actually begun using ActiveCampaign’s abundant text editor. They have some great templates, but I still desire to send out the plainest email possible. They do have some plain-looking emails, however they have some degree of minimal format, which you can’t remove – .
However, with some adjustments, I can make my email quite standard. I can make it automatically use up the whole window, and I can tweak the typography to be somewhat larger, and have a bit more prominent. The most discouraging part of ActiveCampaign’s abundant full-screen editor is including images. Picture you have actually simply typed out a terrific email. .
You can’t just include an image to a block of text. Rather, you need to create two blocks of text: one for prior to the image, and one for after the image. If you’ve made any format modifications, you’ll have to keep an eye on those to remain consistent. That’s something to handle when you wish to add one image, but when you desire to add numerous, it ends up being a huge task.
They even have a basic mage editor where you can crop the image – . MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can develop a truly plain e-mail, supplied you make a standard template initially.
MailChimp’s built-in image editor is extremely powerful. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience (). It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that possible time savings.
ConvertKit’s email modifying experience is extremely plain, however easy to navigate. Their templates are restricted, which is fine with me, but their e-mail modifying experience is a little easier because you can create inline images, and you can produce a completely plain e-mail, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.
I’ll click an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to switch back and forth in between different emails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular emails from each of those tabs.
In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly modify your whole series. . Contrast that with ConvertKit’s Series.
Once again, it would conserve me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign – . However picking an e-mail marketing platform resembles choosing a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation options.
You can combine characteristics with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro plan enables more sophisticated segmenting, for an additional $199 a month. In my search for the perfect e-mail marketing platform, I saw many others, a few of which I’ve already mentioned.
ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They also do not have objective tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.