You can also see whether the conclusion rate has actually increased or reduced, for how long it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It saves me a load of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a similar feature.
Let’s state you have the very first name of just some of your contacts, which holds true with my list. I generally do not need a given name to sign up to my list, but sometimes I get a given name, such as when somebody buys a product. Wouldn’t it be nice to greet your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.
I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and then their very first name. If they do not, I simply say “Hey there,” (). By constructing a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether or not I have the contact’s given name.
I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a lot of time is by enabling me utilize the very same automation over and over once again for my webinars, and I can quickly change out all of the information.
Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the product, deal terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or deal changes.
And here it remains in an email. This message variable allows me to easily alter out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp takes place to have the very best e-mail modifying experience. I truly like to send simple e-mails.
I’ve found that really hard to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a fundamental template I produced. The user interface for the HTML editor looks like it was pulled from some free open-source project. .
Nevertheless, including images is a bit of a task. You need to select them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor needs that you make up totally in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.
Adding images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You require different text boxes for above and listed below the image. Recently I have begun using ActiveCampaign’s rich text editor. They have some great templates, but I still want to send out the plainest email possible. They do have some plain-looking e-mails, however they have some degree of minimal format, which you can’t remove – .
However, with some adjustments, I can make my e-mail pretty standard. I can make it instantly take up the whole window, and I can fine-tune the typography to be somewhat bigger, and have a bit more leading. The most frustrating part of ActiveCampaign’s abundant full-screen editor is adding images. Imagine you have actually just typed out an excellent e-mail. .
You can’t merely add an image to a block of text. Rather, you have to produce 2 blocks of text: one for before the image, and one for after the image. If you’ve made any format changes, you’ll have to keep an eye on those to stay consistent. That’s something to deal with when you desire to include one image, however when you desire to add a number of, it becomes a huge task.
They even have a basic mage editor where you can crop the image – . MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can create a really plain e-mail, supplied you make a fundamental template initially.
MailChimp’s integrated image editor is extremely effective. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience (). It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that prospective time cost savings.
ConvertKit’s e-mail modifying experience is extremely plain, however simple to browse. Their design templates are restricted, which is great with me, but their e-mail editing experience is slightly much easier because you can produce inline images, and you can produce a totally plain email, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.
I’ll click an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward in between different emails, I would intuitively be inclined open the same automation in numerous tabs, then open the particular emails from each of those tabs.
In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily edit your whole series. . Contrast that with ConvertKit’s Series.
Once again, it would save me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign – . But picking an email marketing platform is like choosing a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division options.
You can integrate attributes with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only sector by AND/OR, however MailChimp’s Pro strategy enables more advanced segmenting, for an additional $199 a month. In my search for the ideal email marketing platform, I saw many others, some of which I have actually already mentioned.
ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They likewise do not have objective tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.