You can also see whether the conclusion rate has increased or decreased, for how long it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature. It conserves me a heap of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a similar feature.
Let’s state you have the given name of just some of your contacts, which holds true with my list. I typically don’t need a first name to sign up to my list, but sometimes I get a given name, such as when somebody buys a product. Wouldn’t it be great to greet your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.
I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and after that their given name. If they don’t, I simply say “Hey there,” (). By constructing a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether or not I have the contact’s first name.
I produced a variable that’s simply %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a great deal of time is by enabling me use the exact same automation over and over once again for my webinars, and I can quickly change out all of the details.
Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the rate of the product, offer terms, coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or deal changes.
And here it is in an email. This message variable allows me to easily alter out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp occurs to have the finest email editing experience. I truly like to send easy e-mails.
I have actually found that really hard to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard template I developed. The interface for the HTML editor appears like it was pulled from some free open-source task. .
However, adding images is a little a task. You need to pick them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor needs that you compose entirely in HTML. The alternative to this, if you want to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.
Including images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You need separate text boxes for above and below the image. Lately I have actually started using ActiveCampaign’s abundant full-screen editor. They have some great design templates, however I still wish to send out the simplest email possible. They do have some plain-looking e-mails, however they have some degree of very little formatting, which you can’t remove – .
However, with some changes, I can make my email quite fundamental. I can make it instantly take up the whole window, and I can modify the typography to be slightly larger, and have a little more leading. The most frustrating part of ActiveCampaign’s abundant full-screen editor is adding images. Imagine you’ve just typed out an excellent email. .
You can’t just include an image to a block of text. Instead, you need to develop two blocks of text: one for prior to the image, and one for after the image. If you have actually made any formatting modifications, you’ll need to keep an eye on those to stay consistent. That’s something to handle when you desire to include one image, however when you wish to include a number of, it ends up being a big chore.
They even have a basic mage editor where you can crop the image – . MailChimp’s editor is the best I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can produce a really plain e-mail, supplied you make a standard design template first.
MailChimp’s built-in image editor is very effective. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience (). It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that potential time savings.
ConvertKit’s e-mail modifying experience is extremely plain, but simple to browse. Their design templates are limited, which is fine with me, however their e-mail modifying experience is a little much easier in that you can create inline images, and you can create an absolutely plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.
I’ll click on an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change backward and forward between numerous emails, I would intuitively be inclined open the very same automation in different tabs, then open the respective e-mails from each of those tabs.
In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily modify your entire series. . Contrast that with ConvertKit’s Series.
Again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – . However selecting an e-mail marketing platform is like choosing a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited division choices.
You can combine characteristics with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro plan allows more advanced segmenting, for an additional $199 a month. In my look for the ideal email marketing platform, I saw lots of others, a few of which I’ve currently pointed out.
ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much simpler to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They likewise do not have goal tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.