You can likewise see whether the completion rate has increased or reduced, how long it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a similar function.
Let’s state you have the very first name of just a few of your contacts, which holds true with my list. I usually don’t need a first name to sign up to my list, however often I get a very first name, such as when someone buys a product. Wouldn’t it be great to greet your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.
I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and then their first name. If they do not, I just state “Hey there,” (). By building a Message Variable in ActiveCampaign, I can easily change my greeting according to whether I have the contact’s given name.
I created a variable that’s just %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a great deal of time is by allowing me use the very same automation over and over once again for my webinars, and I can quickly change out all of the information.
Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the cost of the item, deal terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or deal changes.
And here it remains in an email. This message variable allows me to quickly alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp occurs to have the best e-mail modifying experience. I truly like to send simple emails.
I’ve found that very difficult to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic design template I developed. The user interface for the HTML editor looks like it was pulled from some free open-source task. .
However, including images is a little a task. You need to pick them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor needs that you make up entirely in HTML. The alternative to this, if you desire to have control over the HTML, is to modify pure HTML, with a preview on the side.
Adding images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You need separate text boxes for above and below the image. Recently I have actually started using ActiveCampaign’s rich text editor. They have some nice templates, but I still wish to send the simplest email possible. They do have some plain-looking emails, however they have some degree of very little formatting, which you can’t get rid of – .
But, with some adjustments, I can make my e-mail pretty standard. I can make it automatically take up the entire window, and I can fine-tune the typography to be somewhat bigger, and have a bit more leading. The most frustrating part of ActiveCampaign’s rich text editor is including images. Picture you’ve simply typed out a great e-mail. .
You can’t simply add an image to a block of text. Instead, you have to produce two blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting changes, you’ll need to watch on those to stay constant. That’s one thing to deal with when you wish to add one image, however when you desire to include numerous, it becomes a big chore.
They even have a basic mage editor where you can crop the image – . MailChimp’s editor is the finest I have actually seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can develop a truly plain e-mail, supplied you make a basic design template first.
MailChimp’s integrated image editor is incredibly effective. You can resize, crop, and include customized text to your images. I miss MailChimp’s email-editing experience (). It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that possible time savings.
ConvertKit’s email editing experience is extremely plain, but simple to navigate. Their templates are limited, which is fine with me, however their e-mail modifying experience is slightly easier in that you can produce inline images, and you can produce a completely plain email, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.
I’ll click an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to switch backward and forward in between various e-mails, I would intuitively be inclined open the exact same automation in various tabs, then open the respective e-mails from each of those tabs.
In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire series. . Contrast that with ConvertKit’s Series.
Again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – . However choosing an email marketing platform resembles choosing a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited segmentation alternatives.
You can combine attributes with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro strategy allows more sophisticated segmenting, for an additional $199 a month. In my search for the ideal e-mail marketing platform, I saw lots of others, a few of which I have actually currently mentioned.
ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.