You can likewise see whether the completion rate has increased or decreased, for how long it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a ton of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a similar function.
Let’s state you have the given name of just some of your contacts, which holds true with my list. I typically do not require a given name to register to my list, however sometimes I get a very first name, such as when somebody purchases an item. Would not it be nice to greet your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.
I’m likewise filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a first name, I state “Hey,” and after that their given name. If they do not, I just state “Hey there,” (). By developing a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether I have the contact’s first name.
I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a great deal of time is by allowing me utilize the very same automation over and over once again for my webinars, and I can quickly alter out all of the information.
Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the rate of the product, deal terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or offer changes.
And here it remains in an e-mail. This message variable enables me to quickly alter out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp occurs to have the best email editing experience. I actually like to send out simple emails.
I have actually found that extremely difficult to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard design template I produced. The user interface for the HTML editor appears like it was pulled from some complimentary open-source task. .
However, including images is a little a task. You have to choose them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor requires that you compose totally in HTML. The option to this, if you desire to have control over the HTML, is to edit pure HTML, with a preview on the side.
Adding images to ActiveCampaign’s rich full-screen editor is a clunky experience. You require separate text boxes for above and listed below the image. Recently I have begun utilizing ActiveCampaign’s abundant full-screen editor. They have some nice design templates, however I still wish to send the simplest e-mail possible. They do have some plain-looking e-mails, however they have some degree of very little format, which you can’t remove – .
However, with some adjustments, I can make my email pretty fundamental. I can make it instantly use up the whole window, and I can fine-tune the typography to be somewhat bigger, and have a little bit more prominent. The most discouraging part of ActiveCampaign’s abundant text editor is including images. Envision you have actually just typed out a fantastic e-mail. .
You can’t simply include an image to a block of text. Rather, you need to create two blocks of text: one for prior to the image, and one for after the image. If you have actually made any format changes, you’ll have to watch on those to remain constant. That’s something to handle when you want to add one image, but when you wish to include a number of, it ends up being a huge task.
They even have a fundamental mage editor where you can crop the image – . MailChimp’s editor is the finest I’ve seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a genuinely plain e-mail, provided you make a standard design template first.
MailChimp’s integrated image editor is extremely effective. You can resize, crop, and add customized text to your images. I miss out on MailChimp’s email-editing experience (). It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time savings.
ConvertKit’s e-mail editing experience is very plain, however easy to browse. Their design templates are limited, which is great with me, however their email modifying experience is a little simpler because you can create inline images, and you can create a completely plain email, and even edit the underlying HTML. If you want to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.
I’ll click on an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward between various emails, I would intuitively be inclined open the very same automation in different tabs, then open the particular emails from each of those tabs.
In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire series. . Contrast that with ConvertKit’s Sequences.
Once again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – . However selecting an email marketing platform resembles selecting a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation options.
You can combine characteristics with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro strategy allows more sophisticated segmenting, for an extra $199 a month. In my look for the ideal e-mail marketing platform, I saw lots of others, a few of which I’ve already pointed out.
ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.