You can also see whether the completion rate has increased or decreased, the length of time it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has a similar feature.
Let’s state you have the given name of only a few of your contacts, which holds true with my list. I typically don’t require a very first name to sign up to my list, however in some cases I get a very first name, such as when someone buys a product. Wouldn’t it be great to welcome your contacts by name, in the events when you have it? You can do this, however it’s troublesome.
I’m likewise filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and after that their very first name. If they don’t, I simply state “Hey there,” (). By building a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether or not I have the contact’s given name.
I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by enabling me utilize the same automation over and over again for my webinars, and I can quickly alter out all of the details.
Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the price of the product, offer terms, voucher code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or deal modifications.
And here it remains in an e-mail. This message variable enables me to quickly alter out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp takes place to have the best e-mail editing experience. I actually like to send out easy e-mails.
I’ve discovered that very tough to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic design template I produced. The user interface for the HTML editor looks like it was pulled from some complimentary open-source task. .
However, including images is a little bit of a chore. You have to pick them from a file internet browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor requires that you compose entirely in HTML. The alternative to this, if you want to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.
Adding images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You require different text boxes for above and below the image. Recently I have actually started using ActiveCampaign’s rich text editor. They have some great templates, but I still want to send the plainest email possible. They do have some plain-looking emails, but they have some degree of minimal formatting, which you can’t get rid of – .
But, with some changes, I can make my e-mail quite standard. I can make it automatically take up the whole window, and I can fine-tune the typography to be a little larger, and have a little bit more leading. The most discouraging part of ActiveCampaign’s rich text editor is adding images. Imagine you’ve just typed out a great email. .
You can’t just add an image to a block of text. Rather, you have to produce two blocks of text: one for before the image, and one for after the image. If you have actually made any format changes, you’ll need to watch on those to stay constant. That’s something to handle when you desire to add one image, but when you wish to include several, it ends up being a huge chore.
They even have a standard mage editor where you can crop the image – . MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a truly plain e-mail, provided you make a fundamental design template initially.
MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience (). It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that prospective time cost savings.
ConvertKit’s email modifying experience is extremely plain, however easy to browse. Their templates are restricted, which is fine with me, but their email editing experience is a little easier because you can produce inline images, and you can develop an absolutely plain email, and even edit the underlying HTML. If you want to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.
I’ll click an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth between numerous emails, I would intuitively be inclined open the very same automation in numerous tabs, then open the particular emails from each of those tabs.
In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire sequence. . Contrast that with ConvertKit’s Sequences.
Again, it would conserve me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – . However choosing an e-mail marketing platform is like picking a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation alternatives.
You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro strategy enables more sophisticated segmenting, for an additional $199 a month. In my search for the best email marketing platform, I saw numerous others, some of which I have actually currently pointed out.
ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They also don’t have goal tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.