Active Campaign Split Automation

You can also see whether the completion rate has actually increased or reduced, the length of time it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has a comparable function.

Let’s say you have the very first name of just some of your contacts, which is the case with my list. I generally do not need a given name to register to my list, but often I get a given name, such as when someone buys a product. Wouldn’t it be great to welcome your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.

I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a first name, I state “Hey,” and after that their given name. If they do not, I just say “Hey there,” (). By developing a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether I have the contact’s first name.

I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a lot of time is by enabling me use the very same automation over and over again for my webinars, and I can rapidly alter out all of the information.

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the price of the item, deal terms, voucher code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or deal changes.

And here it remains in an e-mail. This message variable allows me to quickly alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp occurs to have the best email editing experience. I truly like to send out basic emails.

I have actually discovered that really tough to do with ActiveCampaign. For awhile, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a fundamental template I developed. The interface for the HTML editor looks like it was pulled from some complimentary open-source task. .

Nevertheless, adding images is a little a task. You have to pick them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor requires that you make up entirely in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.

Including images to ActiveCampaign’s rich text editor is a cumbersome experience. You require separate text boxes for above and listed below the image. Lately I have actually begun using ActiveCampaign’s rich full-screen editor. They have some good templates, however I still desire to send the simplest e-mail possible. They do have some plain-looking emails, however they have some degree of minimal format, which you can’t get rid of – .

However, with some changes, I can make my e-mail quite basic. I can make it immediately take up the whole window, and I can fine-tune the typography to be a little bigger, and have a little more prominent. The most frustrating part of ActiveCampaign’s abundant full-screen editor is adding images. Imagine you’ve just typed out a great e-mail. .

You can’t simply include an image to a block of text. Instead, you have to develop two blocks of text: one for before the image, and one for after the image. If you have actually made any formatting changes, you’ll need to watch on those to remain consistent. That’s one thing to handle when you desire to include one image, however when you want to add a number of, it becomes a huge chore.

They even have a standard mage editor where you can crop the image – . MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a truly plain email, provided you make a basic design template first.

MailChimp’s built-in image editor is exceptionally powerful. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience (). It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that possible time cost savings.

ConvertKit’s e-mail editing experience is very plain, but easy to browse. Their templates are limited, which is great with me, but their email modifying experience is somewhat much easier in that you can develop inline images, and you can create an absolutely plain email, and even modify the underlying HTML. If you desire to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to change backward and forward between numerous emails, I would intuitively be inclined open the same automation in numerous tabs, then open the particular e-mails from each of those tabs.

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily modify your whole sequence. . Contrast that with ConvertKit’s Sequences.

Once again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – . However selecting an e-mail marketing platform is like picking a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited division options.

You can combine attributes with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro plan allows more sophisticated segmenting, for an additional $199 a month. In my look for the perfect email marketing platform, I saw numerous others, a few of which I’ve currently pointed out.

ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much simpler to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as advanced either. They also don’t have objective tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.