You can also see whether the conclusion rate has increased or reduced, how long it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It conserves me a load of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has an equivalent function.
Let’s say you have the very first name of just a few of your contacts, which is the case with my list. I normally don’t require a given name to register to my list, but often I get a very first name, such as when somebody buys a product. Wouldn’t it be great to welcome your contacts by name, in the events when you have it? You can do this, but it’s troublesome.
I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a first name, I say “Hey,” and then their first name. If they don’t, I just say “Hey there,” (). By constructing a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether I have the contact’s given name.
I created a variable that’s just %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a great deal of time is by allowing me use the same automation over and over again for my webinars, and I can rapidly change out all of the information.
Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the rate of the product, deal terms, coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or deal changes.
And here it is in an email. This message variable enables me to quickly change out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp takes place to have the very best e-mail modifying experience. I really like to send out simple e-mails.
I’ve found that very tough to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic template I created. The interface for the HTML editor looks like it was pulled from some totally free open-source project. .
However, adding images is a little bit of a task. You need to choose them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor requires that you make up entirely in HTML. The option to this, if you desire to have control over the HTML, is to edit pure HTML, with a preview on the side.
Including images to ActiveCampaign’s abundant text editor is a clunky experience. You need separate text boxes for above and below the image. Lately I have actually started utilizing ActiveCampaign’s rich text editor. They have some good templates, however I still want to send the simplest e-mail possible. They do have some plain-looking emails, but they have some degree of very little formatting, which you can’t get rid of – .
But, with some modifications, I can make my email quite basic. I can make it immediately take up the entire window, and I can modify the typography to be slightly larger, and have a little bit more prominent. The most aggravating part of ActiveCampaign’s abundant full-screen editor is adding images. Picture you’ve just typed out a great email. .
You can’t simply add an image to a block of text. Instead, you need to produce 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting changes, you’ll need to watch on those to stay consistent. That’s something to deal with when you wish to add one image, but when you desire to add a number of, it becomes a big chore.
They even have a standard mage editor where you can crop the image – . MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can create a really plain email, offered you make a standard template initially.
MailChimp’s integrated image editor is exceptionally powerful. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience (). It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that possible time cost savings.
ConvertKit’s email modifying experience is extremely plain, however easy to navigate. Their templates are restricted, which is great with me, however their email modifying experience is somewhat simpler in that you can develop inline images, and you can create an absolutely plain email, and even modify the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.
I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch back and forth in between different emails, I would intuitively be inclined open the very same automation in numerous tabs, then open the respective e-mails from each of those tabs.
In the Automations area, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more quickly edit your whole series. . Contrast that with ConvertKit’s Sequences.
Once again, it would save me a great deal of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – . But choosing an email marketing platform is like selecting a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation choices.
You can combine qualities with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro plan enables more sophisticated segmenting, for an additional $199 a month. In my look for the ideal e-mail marketing platform, I saw numerous others, a few of which I have actually already pointed out.
ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.