You can also see whether the conclusion rate has increased or reduced, the length of time it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It conserves me a ton of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a comparable function.
Let’s say you have the given name of just some of your contacts, which holds true with my list. I generally do not require a first name to sign up to my list, however sometimes I get a given name, such as when someone buys a product. Wouldn’t it be nice to welcome your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.
I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a first name, I say “Hey,” and then their very first name. If they do not, I simply state “Hey there,” (). By building a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether I have the contact’s given name.
I produced a variable that’s simply %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a great deal of time is by enabling me utilize the exact same automation over and over once again for my webinars, and I can quickly change out all of the details.
Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the price of the product, offer terms, voucher code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or deal changes.
And here it is in an email. This message variable allows me to quickly alter out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp happens to have the best email modifying experience. I actually like to send basic emails.
I have actually found that very difficult to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic template I developed. The user interface for the HTML editor looks like it was pulled from some free open-source job. .
Nevertheless, adding images is a bit of a task. You need to select them from a file internet browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor needs that you compose entirely in HTML. The option to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.
Adding images to ActiveCampaign’s abundant text editor is a cumbersome experience. You require different text boxes for above and listed below the image. Recently I have actually started using ActiveCampaign’s rich text editor. They have some good design templates, however I still wish to send out the simplest email possible. They do have some plain-looking e-mails, but they have some degree of very little formatting, which you can’t get rid of – .
But, with some adjustments, I can make my email pretty fundamental. I can make it automatically take up the whole window, and I can modify the typography to be somewhat larger, and have a bit more leading. The most discouraging part of ActiveCampaign’s abundant full-screen editor is adding images. Envision you’ve simply typed out a fantastic e-mail. .
You can’t just add an image to a block of text. Instead, you need to create 2 blocks of text: one for before the image, and one for after the image. If you’ve made any formatting changes, you’ll need to keep an eye on those to stay consistent. That’s one thing to handle when you want to include one image, but when you desire to include a number of, it becomes a big task.
They even have a fundamental mage editor where you can crop the image – . MailChimp’s editor is the finest I’ve seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a genuinely plain e-mail, offered you make a standard design template initially.
MailChimp’s integrated image editor is exceptionally powerful. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience (). It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that prospective time savings.
ConvertKit’s e-mail editing experience is really plain, but easy to browse. Their templates are limited, which is great with me, but their e-mail editing experience is a little simpler in that you can produce inline images, and you can develop a completely plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.
I’ll click an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth between numerous emails, I would intuitively be inclined open the same automation in various tabs, then open the respective emails from each of those tabs.
In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more quickly modify your whole series. . Contrast that with ConvertKit’s Sequences.
Once again, it would conserve me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – . But picking an e-mail marketing platform is like choosing a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has restricted division choices.
You can combine qualities with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only section by AND/OR, nevertheless MailChimp’s Pro plan permits more sophisticated segmenting, for an extra $199 a month. In my look for the best email marketing platform, I saw numerous others, a few of which I’ve currently mentioned.
ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.