Active Campaign Templates How To Copy Elements From One Template To Another

You can also see whether the completion rate has actually increased or reduced, how long it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite function. It conserves me a ton of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a similar feature.

Let’s state you have the very first name of just a few of your contacts, which is the case with my list. I generally do not require a first name to register to my list, however in some cases I get a given name, such as when somebody purchases an item. Wouldn’t it be nice to welcome your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m likewise filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a very first name, I state “Hey,” and after that their given name. If they don’t, I simply state “Hey there,” (). By developing a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether or not I have the contact’s very first name.

I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a great deal of time is by allowing me use the same automation over and over once again for my webinars, and I can rapidly alter out all of the information.

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the price of the product, offer terms, discount coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or offer modifications.

And here it remains in an e-mail. This message variable enables me to easily alter out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp occurs to have the finest e-mail modifying experience. I truly like to send out simple e-mails.

I’ve discovered that extremely hard to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard template I created. The user interface for the HTML editor appears like it was pulled from some totally free open-source task. .

However, including images is a little bit of a task. You need to pick them from a file internet browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor needs that you compose entirely in HTML. The option to this, if you desire to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.

Including images to ActiveCampaign’s abundant text editor is a clunky experience. You require separate text boxes for above and below the image. Recently I have actually begun utilizing ActiveCampaign’s rich text editor. They have some nice templates, however I still wish to send out the simplest e-mail possible. They do have some plain-looking emails, however they have some degree of minimal formatting, which you can’t remove – .

But, with some adjustments, I can make my email pretty basic. I can make it instantly take up the entire window, and I can modify the typography to be slightly larger, and have a bit more leading. The most frustrating part of ActiveCampaign’s abundant text editor is including images. Imagine you have actually just typed out an excellent email. .

You can’t merely add an image to a block of text. Rather, you need to create two blocks of text: one for prior to the image, and one for after the image. If you have actually made any format modifications, you’ll have to keep an eye on those to remain constant. That’s one thing to handle when you desire to include one image, but when you want to include a number of, it becomes a huge chore.

They even have a standard mage editor where you can crop the image – . MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can produce a genuinely plain e-mail, provided you make a fundamental design template first.

MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience (). It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that possible time cost savings.

ConvertKit’s e-mail modifying experience is very plain, but simple to navigate. Their templates are restricted, which is great with me, however their email editing experience is slightly simpler because you can produce inline images, and you can create a totally plain email, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.

I’ll click an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change backward and forward in between numerous emails, I would intuitively be inclined open the very same automation in numerous tabs, then open the particular e-mails from each of those tabs.

In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more easily modify your whole sequence. . Contrast that with ConvertKit’s Sequences.

Once again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – . However selecting an e-mail marketing platform is like picking a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited segmentation alternatives.

You can combine qualities with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro strategy permits more advanced segmenting, for an additional $199 a month. In my search for the ideal e-mail marketing platform, I saw numerous others, a few of which I have actually currently mentioned.

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They also do not have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.