You can also see whether the completion rate has actually increased or decreased, the length of time it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function. It conserves me a ton of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has an equivalent function.
Let’s say you have the first name of only a few of your contacts, which holds true with my list. I typically don’t need a given name to register to my list, but sometimes I get a first name, such as when someone buys an item. Wouldn’t it be nice to welcome your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.
I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a first name, I state “Hey,” and after that their given name. If they don’t, I just say “Hey there,” (). By developing a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether I have the contact’s very first name.
I created a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by enabling me utilize the very same automation over and over again for my webinars, and I can quickly change out all of the information.
Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the rate of the item, deal terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or deal modifications.
And here it is in an e-mail. This message variable allows me to easily alter out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp occurs to have the finest email modifying experience. I actually like to send out simple e-mails.
I’ve discovered that extremely hard to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental template I created. The user interface for the HTML editor looks like it was pulled from some complimentary open-source project. .
However, including images is a little bit of a task. You have to pick them from a file internet browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor requires that you make up completely in HTML. The option to this, if you desire to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.
Adding images to ActiveCampaign’s rich text editor is a cumbersome experience. You require different text boxes for above and listed below the image. Lately I have started utilizing ActiveCampaign’s abundant full-screen editor. They have some good design templates, however I still wish to send the plainest e-mail possible. They do have some plain-looking e-mails, however they have some degree of minimal formatting, which you can’t remove – .
However, with some modifications, I can make my e-mail pretty basic. I can make it instantly take up the whole window, and I can fine-tune the typography to be slightly bigger, and have a little bit more prominent. The most frustrating part of ActiveCampaign’s abundant full-screen editor is adding images. Envision you have actually simply typed out a great email. .
You can’t just add an image to a block of text. Instead, you need to produce two blocks of text: one for before the image, and one for after the image. If you have actually made any formatting changes, you’ll need to keep an eye on those to remain constant. That’s something to handle when you want to add one image, however when you desire to add numerous, it becomes a big task.
They even have a basic mage editor where you can crop the image – . MailChimp’s editor is the best I have actually seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can create a genuinely plain e-mail, supplied you make a fundamental template first.
MailChimp’s integrated image editor is very effective. You can resize, crop, and add custom text to your images. I miss MailChimp’s email-editing experience (). It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than offset that potential time savings.
ConvertKit’s e-mail editing experience is really plain, however easy to navigate. Their design templates are restricted, which is great with me, but their e-mail editing experience is somewhat easier in that you can produce inline images, and you can produce a completely plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.
I’ll click an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch back and forth between numerous emails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular e-mails from each of those tabs.
In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more easily modify your whole sequence. . Contrast that with ConvertKit’s Sequences.
Again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – . However selecting an e-mail marketing platform resembles picking a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation choices.
You can integrate qualities with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can only section by AND/OR, however MailChimp’s Pro plan allows more sophisticated segmenting, for an extra $199 a month. In my look for the ideal e-mail marketing platform, I saw lots of others, a few of which I’ve currently discussed.
ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.