You can likewise see whether the completion rate has increased or decreased, how long it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite feature. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a comparable function.
Let’s say you have the given name of just some of your contacts, which holds true with my list. I normally don’t need a given name to sign up to my list, but sometimes I get a very first name, such as when someone buys a product. Would not it be nice to welcome your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.
I’m likewise filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and then their first name. If they don’t, I just state “Hey there,” (). By developing a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether I have the contact’s first name.
I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a lot of time is by allowing me use the exact same automation over and over again for my webinars, and I can rapidly change out all of the details.
Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the cost of the item, deal terms, coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or deal modifications.
And here it remains in an email. This message variable enables me to quickly alter out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their e-mail modifying experience. I changed from MailChimp, and MailChimp takes place to have the very best email editing experience. I actually like to send easy e-mails.
I have actually found that extremely hard to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental design template I produced. The user interface for the HTML editor looks like it was pulled from some complimentary open-source project. .
Nevertheless, including images is a little a chore. You need to select them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor needs that you compose completely in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.
Including images to ActiveCampaign’s rich text editor is a cumbersome experience. You require separate text boxes for above and below the image. Recently I have actually started utilizing ActiveCampaign’s rich full-screen editor. They have some nice design templates, but I still desire to send the simplest e-mail possible. They do have some plain-looking e-mails, however they have some degree of very little formatting, which you can’t get rid of – .
However, with some adjustments, I can make my e-mail quite standard. I can make it immediately take up the whole window, and I can tweak the typography to be a little larger, and have a little more leading. The most discouraging part of ActiveCampaign’s rich text editor is including images. Imagine you have actually simply typed out a fantastic e-mail. .
You can’t merely include an image to a block of text. Instead, you need to create two blocks of text: one for before the image, and one for after the image. If you have actually made any format modifications, you’ll need to watch on those to stay consistent. That’s one thing to deal with when you wish to include one image, but when you wish to include numerous, it ends up being a big task.
They even have a basic mage editor where you can crop the image – . MailChimp’s editor is the finest I’ve seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a really plain email, supplied you make a fundamental template first.
MailChimp’s built-in image editor is extremely powerful. You can resize, crop, and include customized text to your images. I miss MailChimp’s email-editing experience (). It would save me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that prospective time cost savings.
ConvertKit’s email modifying experience is very plain, but simple to browse. Their templates are limited, which is great with me, but their e-mail editing experience is slightly easier in that you can produce inline images, and you can produce a completely plain email, and even edit the underlying HTML. If you want to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.
I’ll click on an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change backward and forward in between various emails, I would intuitively be inclined open the very same automation in different tabs, then open the particular e-mails from each of those tabs.
In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a new tab to more quickly modify your entire series. . Contrast that with ConvertKit’s Series.
Again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – . But picking an e-mail marketing platform is like choosing a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited division alternatives.
You can combine attributes with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro strategy enables more advanced segmenting, for an extra $199 a month. In my search for the best email marketing platform, I saw numerous others, a few of which I have actually currently mentioned.
ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.