You can likewise see whether the completion rate has actually increased or decreased, how long it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It saves me a load of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a similar function.
Let’s say you have the given name of just some of your contacts, which holds true with my list. I normally don’t need a very first name to register to my list, however in some cases I get a first name, such as when somebody purchases an item. Would not it be nice to greet your contacts by name, in the events when you have it? You can do this, but it’s troublesome.
I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a first name, I state “Hey,” and after that their very first name. If they don’t, I just say “Hey there,” (). By constructing a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether or not I have the contact’s given name.
I developed a variable that’s simply %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a lot of time is by allowing me utilize the same automation over and over again for my webinars, and I can quickly alter out all of the information.
Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the product, offer terms, coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or offer changes.
And here it remains in an e-mail. This message variable allows me to quickly alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp happens to have the best email modifying experience. I really like to send simple emails.
I have actually found that extremely tough to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard design template I developed. The user interface for the HTML editor looks like it was pulled from some totally free open-source task. .
However, including images is a little bit of a task. You need to choose them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor needs that you compose entirely in HTML. The option to this, if you want to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.
Including images to ActiveCampaign’s abundant text editor is a cumbersome experience. You require separate text boxes for above and below the image. Lately I have begun using ActiveCampaign’s abundant text editor. They have some good design templates, however I still wish to send the simplest e-mail possible. They do have some plain-looking e-mails, but they have some degree of minimal format, which you can’t remove – .
However, with some adjustments, I can make my e-mail quite fundamental. I can make it immediately take up the whole window, and I can fine-tune the typography to be a little bigger, and have a little more leading. The most discouraging part of ActiveCampaign’s rich text editor is adding images. Picture you have actually simply typed out a fantastic e-mail. .
You can’t merely include an image to a block of text. Rather, you need to develop two blocks of text: one for before the image, and one for after the image. If you have actually made any formatting modifications, you’ll need to keep an eye on those to stay consistent. That’s one thing to deal with when you wish to include one image, however when you wish to include numerous, it ends up being a big task.
They even have a standard mage editor where you can crop the image – . MailChimp’s editor is the very best I’ve seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can produce a genuinely plain e-mail, provided you make a fundamental template initially.
MailChimp’s integrated image editor is very effective. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience (). It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that potential time cost savings.
ConvertKit’s email editing experience is very plain, but simple to browse. Their design templates are restricted, which is great with me, but their email modifying experience is slightly easier in that you can develop inline images, and you can create a totally plain email, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.
I’ll click an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to change backward and forward in between numerous e-mails, I would intuitively be inclined open the same automation in numerous tabs, then open the respective emails from each of those tabs.
In the Automations area, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more quickly modify your entire sequence. . Contrast that with ConvertKit’s Series.
Again, it would conserve me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – . But choosing an email marketing platform is like selecting a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation choices.
You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro strategy permits more sophisticated segmenting, for an extra $199 a month. In my search for the best e-mail marketing platform, I saw numerous others, a few of which I’ve currently discussed.
ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.