You can likewise see whether the conclusion rate has actually increased or reduced, for how long it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a similar feature.
Let’s say you have the first name of just a few of your contacts, which holds true with my list. I typically don’t need a first name to register to my list, but in some cases I get a given name, such as when someone buys a product. Wouldn’t it be nice to greet your contacts by name, in the cases when you have it? You can do this, but it’s troublesome.
I’m likewise filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a very first name, I state “Hey,” and then their very first name. If they don’t, I simply state “Hey there,” (). By building a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether or not I have the contact’s first name.
I produced a variable that’s simply %greeting-hey%. If I have the contact’s name, it reveals up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a great deal of time is by enabling me utilize the same automation over and over again for my webinars, and I can rapidly change out all of the details.
Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the price of the product, deal terms, discount coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or deal modifications.
And here it remains in an email. This message variable allows me to quickly alter out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp occurs to have the very best e-mail editing experience. I truly like to send simple e-mails.
I’ve discovered that extremely tough to do with ActiveCampaign. For awhile, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic template I created. The user interface for the HTML editor looks like it was pulled from some free open-source job. .
However, adding images is a little bit of a chore. You have to select them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor requires that you make up totally in HTML. The option to this, if you desire to have control over the HTML, is to edit pure HTML, with a preview on the side.
Including images to ActiveCampaign’s rich text editor is a cumbersome experience. You need separate text boxes for above and below the image. Recently I have begun utilizing ActiveCampaign’s rich full-screen editor. They have some great design templates, but I still wish to send the plainest email possible. They do have some plain-looking e-mails, but they have some degree of very little formatting, which you can’t get rid of – .
However, with some changes, I can make my e-mail pretty basic. I can make it automatically take up the whole window, and I can fine-tune the typography to be somewhat bigger, and have a little more leading. The most discouraging part of ActiveCampaign’s rich full-screen editor is including images. Envision you have actually simply typed out an excellent e-mail. .
You can’t simply add an image to a block of text. Rather, you need to create two blocks of text: one for prior to the image, and one for after the image. If you have actually made any formatting changes, you’ll have to watch on those to stay consistent. That’s one thing to deal with when you desire to add one image, however when you want to add numerous, it ends up being a huge chore.
They even have a fundamental mage editor where you can crop the image – . MailChimp’s editor is the best I’ve seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can create a really plain email, supplied you make a basic design template initially.
MailChimp’s built-in image editor is very powerful. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience (). It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than make up for that potential time cost savings.
ConvertKit’s e-mail modifying experience is very plain, but easy to navigate. Their templates are restricted, which is great with me, but their e-mail modifying experience is a little simpler because you can develop inline images, and you can develop a totally plain email, and even modify the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.
I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wanted to switch back and forth between different e-mails, I would intuitively be inclined open the very same automation in different tabs, then open the particular e-mails from each of those tabs.
In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly modify your entire series. . Contrast that with ConvertKit’s Sequences.
Again, it would conserve me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – . But choosing an e-mail marketing platform resembles picking a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited division choices.
You can combine qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro plan allows more sophisticated segmenting, for an extra $199 a month. In my search for the best email marketing platform, I saw numerous others, a few of which I’ve currently discussed.
ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as sophisticated either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.