You can likewise see whether the completion rate has actually increased or decreased, for how long it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has a comparable function.
Let’s say you have the given name of only some of your contacts, which is the case with my list. I normally don’t require a given name to register to my list, however often I get a given name, such as when someone purchases an item. Wouldn’t it be nice to welcome your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.
I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a first name, I say “Hey,” and then their very first name. If they do not, I just state “Hey there,” (). By developing a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether or not I have the contact’s given name.
I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a great deal of time is by enabling me use the exact same automation over and over once again for my webinars, and I can quickly change out all of the details.
Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the price of the item, offer terms, voucher code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or deal modifications.
And here it is in an email. This message variable allows me to quickly alter out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp takes place to have the very best e-mail modifying experience. I actually like to send easy emails.
I’ve discovered that very difficult to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental template I created. The user interface for the HTML editor appears like it was pulled from some totally free open-source project. .
Nevertheless, adding images is a little a chore. You have to pick them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor needs that you make up entirely in HTML. The alternative to this, if you want to have control over the HTML, is to modify pure HTML, with a preview on the side.
Adding images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You need separate text boxes for above and below the image. Recently I have actually begun using ActiveCampaign’s rich full-screen editor. They have some nice templates, but I still wish to send out the simplest email possible. They do have some plain-looking emails, however they have some degree of very little format, which you can’t get rid of – .
However, with some changes, I can make my e-mail quite standard. I can make it instantly take up the whole window, and I can fine-tune the typography to be a little bigger, and have a little more prominent. The most aggravating part of ActiveCampaign’s rich text editor is adding images. Picture you have actually just typed out a fantastic e-mail. .
You can’t simply include an image to a block of text. Instead, you need to create two blocks of text: one for prior to the image, and one for after the image. If you’ve made any format changes, you’ll need to watch on those to stay constant. That’s something to deal with when you want to include one image, however when you wish to add a number of, it ends up being a big chore.
They even have a basic mage editor where you can crop the image – . MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I’ve attempted. You have access to the underlying code, so you can create a genuinely plain email, provided you make a standard template initially.
MailChimp’s integrated image editor is extremely effective. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience (). It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that possible time cost savings.
ConvertKit’s e-mail editing experience is really plain, however easy to navigate. Their design templates are restricted, which is great with me, but their e-mail modifying experience is slightly much easier in that you can create inline images, and you can create a completely plain e-mail, and even modify the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.
I’ll click an e-mail, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change backward and forward between different e-mails, I would intuitively be inclined open the same automation in different tabs, then open the respective emails from each of those tabs.
In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily modify your entire series. . Contrast that with ConvertKit’s Sequences.
Again, it would save me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign – . But choosing an e-mail marketing platform is like selecting a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited division choices.
You can integrate qualities with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro strategy enables more sophisticated segmenting, for an additional $199 a month. In my search for the perfect e-mail marketing platform, I saw lots of others, a few of which I’ve already pointed out.
ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much simpler to build, though they aren’t as flexible as ActiveCampaign’s, and their segmentations options aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.