You can likewise see whether the completion rate has increased or reduced, for how long it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function. It saves me a lots of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has an equivalent feature.
Let’s state you have the given name of only some of your contacts, which holds true with my list. I usually do not require a very first name to register to my list, however in some cases I get a very first name, such as when somebody purchases an item. Would not it be great to greet your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.
I’m likewise filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and then their given name. If they don’t, I just say “Hey there,” (). By developing a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether I have the contact’s given name.
I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a great deal of time is by allowing me use the same automation over and over once again for my webinars, and I can rapidly change out all of the information.
Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the item, deal terms, discount coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or deal modifications.
And here it is in an e-mail. This message variable enables me to easily change out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp occurs to have the very best email modifying experience. I really like to send simple e-mails.
I have actually discovered that really hard to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard template I produced. The user interface for the HTML editor appears like it was pulled from some totally free open-source task. .
However, including images is a little a chore. You have to select them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor needs that you compose totally in HTML. The option to this, if you desire to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.
Adding images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You require different text boxes for above and below the image. Lately I have started using ActiveCampaign’s abundant text editor. They have some good design templates, but I still wish to send the simplest e-mail possible. They do have some plain-looking emails, but they have some degree of minimal format, which you can’t remove – .
However, with some adjustments, I can make my e-mail pretty basic. I can make it immediately take up the whole window, and I can fine-tune the typography to be somewhat bigger, and have a bit more leading. The most discouraging part of ActiveCampaign’s rich text editor is adding images. Imagine you’ve just typed out a fantastic e-mail. .
You can’t simply add an image to a block of text. Instead, you have to develop two blocks of text: one for before the image, and one for after the image. If you’ve made any format changes, you’ll have to watch on those to stay constant. That’s something to handle when you desire to add one image, but when you want to include several, it ends up being a big task.
They even have a basic mage editor where you can crop the image – . MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can create a really plain email, provided you make a basic template first.
MailChimp’s integrated image editor is very powerful. You can resize, crop, and add customized text to your images. I miss MailChimp’s email-editing experience (). It would save me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time savings.
ConvertKit’s email editing experience is very plain, but easy to navigate. Their templates are limited, which is great with me, however their email editing experience is a little much easier in that you can produce inline images, and you can produce a totally plain e-mail, and even edit the underlying HTML. If you want to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.
I’ll click an email, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth between various emails, I would intuitively be inclined open the same automation in various tabs, then open the respective e-mails from each of those tabs.
In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more easily modify your entire sequence. . Contrast that with ConvertKit’s Sequences.
Again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – . But picking an email marketing platform is like picking a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has limited segmentation choices.
You can integrate attributes with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just sector by AND/OR, nevertheless MailChimp’s Pro plan permits more sophisticated segmenting, for an extra $199 a month. In my search for the ideal e-mail marketing platform, I saw numerous others, some of which I have actually currently pointed out.
ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.