You can also see whether the conclusion rate has increased or decreased, for how long it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has an equivalent function.
Let’s say you have the very first name of only a few of your contacts, which is the case with my list. I usually don’t need a given name to register to my list, but sometimes I get a given name, such as when somebody buys a product. Would not it be great to welcome your contacts by name, in the events when you have it? You can do this, but it’s cumbersome.
I’m likewise filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and then their given name. If they don’t, I simply say “Hey there,” (). By developing a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether or not I have the contact’s given name.
I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a great deal of time is by enabling me utilize the very same automation over and over once again for my webinars, and I can rapidly alter out all of the details.
Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the price of the item, offer terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or deal modifications.
And here it remains in an e-mail. This message variable allows me to easily change out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp happens to have the very best e-mail editing experience. I actually like to send out easy emails.
I have actually found that really difficult to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard template I developed. The interface for the HTML editor appears like it was pulled from some complimentary open-source task. .
Nevertheless, adding images is a little a chore. You need to select them from a file internet browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor requires that you compose entirely in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a preview on the side.
Including images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You require different text boxes for above and listed below the image. Lately I have actually begun using ActiveCampaign’s rich full-screen editor. They have some nice design templates, but I still want to send the simplest e-mail possible. They do have some plain-looking e-mails, however they have some degree of minimal format, which you can’t get rid of – .
But, with some changes, I can make my e-mail pretty basic. I can make it immediately use up the entire window, and I can modify the typography to be slightly bigger, and have a bit more prominent. The most frustrating part of ActiveCampaign’s abundant text editor is including images. Imagine you’ve simply typed out a great e-mail. .
You can’t simply add an image to a block of text. Instead, you need to develop two blocks of text: one for before the image, and one for after the image. If you have actually made any format modifications, you’ll have to keep an eye on those to remain constant. That’s one thing to handle when you want to include one image, however when you desire to include numerous, it becomes a big task.
They even have a standard mage editor where you can crop the image – . MailChimp’s editor is the finest I’ve seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a really plain e-mail, offered you make a standard template first.
MailChimp’s built-in image editor is extremely powerful. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience (). It would conserve me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that possible time savings.
ConvertKit’s e-mail modifying experience is very plain, however simple to navigate. Their design templates are restricted, which is fine with me, however their email editing experience is a little easier in that you can develop inline images, and you can develop a completely plain email, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.
I’ll click on an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch backward and forward between various emails, I would intuitively be inclined open the same automation in different tabs, then open the particular emails from each of those tabs.
In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily modify your entire series. . Contrast that with ConvertKit’s Sequences.
Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – . But choosing an e-mail marketing platform resembles choosing a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited segmentation alternatives.
You can combine attributes with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro plan allows more sophisticated segmenting, for an extra $199 a month. In my search for the perfect email marketing platform, I saw lots of others, a few of which I’ve already pointed out.
ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations options aren’t as sophisticated either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.