You can also see whether the conclusion rate has actually increased or decreased, for how long it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function. It conserves me a lot of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has an equivalent function.
Let’s say you have the first name of just some of your contacts, which is the case with my list. I normally do not need a given name to register to my list, however often I get a given name, such as when somebody purchases an item. Would not it be nice to welcome your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.
I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a first name, I state “Hey,” and then their very first name. If they don’t, I simply state “Hey there,” (). By building a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether or not I have the contact’s first name.
I created a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a lot of time is by enabling me utilize the very same automation over and over once again for my webinars, and I can quickly change out all of the information.
Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the rate of the product, offer terms, discount coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or offer changes.
And here it is in an e-mail. This message variable enables me to quickly change out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp happens to have the best e-mail modifying experience. I truly like to send basic e-mails.
I’ve discovered that really tough to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard design template I produced. The user interface for the HTML editor appears like it was pulled from some complimentary open-source task. .
Nevertheless, including images is a little bit of a task. You have to select them from a file web browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor needs that you compose totally in HTML. The option to this, if you want to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.
Adding images to ActiveCampaign’s rich text editor is a cumbersome experience. You need separate text boxes for above and listed below the image. Lately I have actually started using ActiveCampaign’s abundant text editor. They have some good templates, however I still wish to send the plainest e-mail possible. They do have some plain-looking e-mails, however they have some degree of minimal format, which you can’t get rid of – .
However, with some modifications, I can make my e-mail quite basic. I can make it immediately use up the entire window, and I can fine-tune the typography to be a little larger, and have a little more prominent. The most aggravating part of ActiveCampaign’s rich text editor is adding images. Picture you’ve simply typed out an excellent e-mail. .
You can’t merely include an image to a block of text. Instead, you need to develop two blocks of text: one for prior to the image, and one for after the image. If you have actually made any format changes, you’ll have to keep an eye on those to remain consistent. That’s one thing to handle when you desire to include one image, but when you wish to add a number of, it becomes a big chore.
They even have a fundamental mage editor where you can crop the image – . MailChimp’s editor is the finest I’ve seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can develop a really plain e-mail, provided you make a fundamental design template initially.
MailChimp’s integrated image editor is extremely effective. You can resize, crop, and include custom-made text to your images. I miss MailChimp’s email-editing experience (). It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can develop on ActiveCampaign more than make up for that possible time savings.
ConvertKit’s email modifying experience is extremely plain, but simple to browse. Their templates are limited, which is fine with me, however their e-mail editing experience is somewhat simpler in that you can produce inline images, and you can develop a completely plain email, and even edit the underlying HTML. If you desire to make some quick edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.
I’ll click on an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to switch backward and forward between various emails, I would intuitively be inclined open the exact same automation in various tabs, then open the respective e-mails from each of those tabs.
In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole series. . Contrast that with ConvertKit’s Sequences.
Once again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – . But picking an e-mail marketing platform resembles choosing a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation choices.
You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just sector by AND/OR, nevertheless MailChimp’s Pro strategy enables more sophisticated segmenting, for an additional $199 a month. In my look for the best e-mail marketing platform, I saw numerous others, a few of which I’ve currently mentioned.
ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They also do not have objective tracking, or Message Variables. MailChimp. You currently know that I switched from MailChimp to ActiveCampaign.