You can also see whether the conclusion rate has increased or decreased, the length of time it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a comparable function.
Let’s say you have the first name of only some of your contacts, which holds true with my list. I typically don’t need a very first name to sign up to my list, but in some cases I get a given name, such as when someone buys an item. Would not it be good to welcome your contacts by name, in the events when you have it? You can do this, but it’s troublesome.
I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a first name, I say “Hey,” and then their very first name. If they do not, I simply state “Hey there,” (). By developing a Message Variable in ActiveCampaign, I can quickly alter my greeting according to whether or not I have the contact’s first name.
I developed a variable that’s just %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by enabling me use the exact same automation over and over once again for my webinars, and I can quickly change out all of the information.
Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the price of the product, offer terms, coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or deal modifications.
And here it remains in an e-mail. This message variable allows me to quickly change out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp happens to have the best email modifying experience. I really like to send out easy e-mails.
I have actually discovered that really tough to do with ActiveCampaign. For some time, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard template I produced. The interface for the HTML editor appears like it was pulled from some complimentary open-source task. .
Nevertheless, including images is a bit of a task. You need to pick them from a file internet browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor needs that you make up completely in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.
Including images to ActiveCampaign’s rich full-screen editor is a clunky experience. You require separate text boxes for above and listed below the image. Recently I have started utilizing ActiveCampaign’s abundant full-screen editor. They have some great design templates, however I still wish to send out the simplest e-mail possible. They do have some plain-looking emails, but they have some degree of minimal formatting, which you can’t eliminate – .
However, with some modifications, I can make my email quite basic. I can make it automatically use up the whole window, and I can tweak the typography to be somewhat larger, and have a bit more leading. The most discouraging part of ActiveCampaign’s rich full-screen editor is adding images. Picture you have actually simply typed out an excellent email. .
You can’t merely add an image to a block of text. Instead, you need to develop two blocks of text: one for before the image, and one for after the image. If you have actually made any formatting modifications, you’ll have to watch on those to stay consistent. That’s one thing to deal with when you desire to include one image, however when you want to add a number of, it becomes a big task.
They even have a basic mage editor where you can crop the image – . MailChimp’s editor is the finest I have actually seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can produce a really plain e-mail, supplied you make a basic template first.
MailChimp’s integrated image editor is very powerful. You can resize, crop, and include customized text to your images. I miss MailChimp’s email-editing experience (). It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that potential time savings.
ConvertKit’s e-mail editing experience is extremely plain, but easy to navigate. Their templates are restricted, which is great with me, but their email editing experience is a little simpler because you can develop inline images, and you can develop an absolutely plain email, and even edit the underlying HTML. If you want to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.
I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch backward and forward between various emails, I would intuitively be inclined open the same automation in different tabs, then open the particular e-mails from each of those tabs.
In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily edit your whole sequence. . Contrast that with ConvertKit’s Sequences.
Again, it would conserve me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – . But selecting an e-mail marketing platform resembles choosing a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has restricted division choices.
You can combine attributes with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro strategy permits more advanced segmenting, for an extra $199 a month. In my search for the best email marketing platform, I saw many others, a few of which I’ve already discussed.
ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much simpler to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.