You can likewise see whether the completion rate has actually increased or reduced, how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function. It conserves me a load of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a similar feature.
Let’s state you have the given name of only some of your contacts, which is the case with my list. I generally do not need a given name to register to my list, but in some cases I get a very first name, such as when someone purchases an item. Would not it be good to greet your contacts by name, in the events when you have it? You can do this, but it’s troublesome.
I’m likewise filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and after that their very first name. If they do not, I simply say “Hey there,” (). By building a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether I have the contact’s very first name.
I produced a variable that’s merely %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by allowing me use the exact same automation over and over once again for my webinars, and I can rapidly alter out all of the information.
Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the price of the item, offer terms, voucher code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule modifications or offer changes.
And here it is in an email. This message variable enables me to easily alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp happens to have the best e-mail editing experience. I truly like to send out easy emails.
I’ve found that very hard to do with ActiveCampaign. For some time, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a very long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental template I developed. The user interface for the HTML editor looks like it was pulled from some totally free open-source task. .
Nevertheless, adding images is a bit of a chore. You have to select them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor requires that you compose entirely in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.
Adding images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You require separate text boxes for above and listed below the image. Recently I have actually begun utilizing ActiveCampaign’s abundant text editor. They have some great templates, but I still wish to send the simplest e-mail possible. They do have some plain-looking e-mails, however they have some degree of very little formatting, which you can’t remove – .
But, with some changes, I can make my e-mail quite basic. I can make it immediately use up the whole window, and I can fine-tune the typography to be a little bigger, and have a bit more leading. The most aggravating part of ActiveCampaign’s abundant full-screen editor is adding images. Picture you’ve just typed out an excellent e-mail. .
You can’t merely include an image to a block of text. Instead, you need to create 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any formatting modifications, you’ll have to keep an eye on those to stay constant. That’s one thing to deal with when you want to include one image, however when you wish to add a number of, it ends up being a huge chore.
They even have a fundamental mage editor where you can crop the image – . MailChimp’s editor is the best I’ve seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can create a genuinely plain email, supplied you make a basic template initially.
MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience (). It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that potential time cost savings.
ConvertKit’s e-mail editing experience is extremely plain, but simple to browse. Their templates are limited, which is fine with me, however their e-mail editing experience is slightly much easier because you can create inline images, and you can develop a totally plain email, and even edit the underlying HTML. If you desire to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.
I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth in between numerous e-mails, I would intuitively be inclined open the very same automation in different tabs, then open the particular emails from each of those tabs.
In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more easily modify your entire series. . Contrast that with ConvertKit’s Series.
Once again, it would save me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign – . But picking an email marketing platform is like picking a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted division choices.
You can combine attributes with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro strategy allows more sophisticated segmenting, for an extra $199 a month. In my look for the perfect e-mail marketing platform, I saw numerous others, a few of which I have actually already mentioned.
ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.