You can also see whether the conclusion rate has increased or decreased, for how long it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function. It saves me a lot of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has an equivalent feature.
Let’s state you have the given name of only some of your contacts, which is the case with my list. I usually don’t require a given name to register to my list, however in some cases I get a given name, such as when somebody buys a product. Would not it be good to greet your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.
I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a very first name, I say “Hey,” and then their given name. If they do not, I simply state “Hey there,” (). By developing a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether I have the contact’s first name.
I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a lot of time is by allowing me utilize the very same automation over and over once again for my webinars, and I can quickly change out all of the information.
Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the price of the product, offer terms, voucher code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or deal changes.
And here it remains in an e-mail. This message variable allows me to quickly alter out a countdown timer. I did point out earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I changed from MailChimp, and MailChimp takes place to have the best e-mail modifying experience. I really like to send out simple e-mails.
I’ve discovered that extremely hard to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard design template I developed. The interface for the HTML editor appears like it was pulled from some totally free open-source task. .
Nevertheless, adding images is a bit of a chore. You have to select them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor requires that you make up completely in HTML. The option to this, if you desire to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.
Adding images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You require different text boxes for above and listed below the image. Recently I have actually begun utilizing ActiveCampaign’s abundant text editor. They have some nice design templates, but I still wish to send the plainest e-mail possible. They do have some plain-looking e-mails, however they have some degree of very little format, which you can’t eliminate – .
However, with some modifications, I can make my e-mail pretty standard. I can make it immediately use up the whole window, and I can modify the typography to be somewhat larger, and have a little more prominent. The most aggravating part of ActiveCampaign’s rich full-screen editor is including images. Imagine you have actually just typed out a fantastic email. .
You can’t just add an image to a block of text. Instead, you need to create two blocks of text: one for prior to the image, and one for after the image. If you’ve made any format modifications, you’ll have to keep an eye on those to remain constant. That’s one thing to deal with when you desire to include one image, but when you wish to include a number of, it becomes a huge task.
They even have a basic mage editor where you can crop the image – . MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can create a genuinely plain e-mail, provided you make a fundamental design template initially.
MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and include custom text to your images. I miss out on MailChimp’s email-editing experience (). It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that potential time cost savings.
ConvertKit’s email editing experience is very plain, however easy to navigate. Their design templates are restricted, which is great with me, however their e-mail editing experience is somewhat easier because you can develop inline images, and you can develop a completely plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.
I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change backward and forward between various emails, I would intuitively be inclined open the very same automation in numerous tabs, then open the particular e-mails from each of those tabs.
In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a new tab to more easily edit your entire series. . Contrast that with ConvertKit’s Sequences.
Once again, it would save me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign – . But picking an email marketing platform is like selecting a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has limited segmentation alternatives.
You can combine characteristics with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can just section by AND/OR, however MailChimp’s Pro strategy enables more advanced segmenting, for an additional $199 a month. In my search for the ideal e-mail marketing platform, I saw many others, a few of which I have actually already discussed.
ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much simpler to construct, though they aren’t as versatile as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They also don’t have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.