You can likewise see whether the conclusion rate has increased or decreased, the length of time it considers contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It saves me a heap of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has a similar feature.
Let’s state you have the first name of only some of your contacts, which is the case with my list. I typically do not require a very first name to register to my list, however sometimes I get a given name, such as when someone buys an item. Would not it be great to welcome your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.
I’m likewise filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a first name, I say “Hey,” and then their very first name. If they don’t, I simply state “Hey there,” (). By developing a Message Variable in ActiveCampaign, I can easily change my greeting according to whether I have the contact’s first name.
I created a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a lot of time is by enabling me utilize the very same automation over and over again for my webinars, and I can rapidly alter out all of the details.
Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of different variables here, such as the date and time of the webinar, the price of the product, deal terms, coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or deal modifications.
And here it is in an e-mail. This message variable enables me to easily change out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp occurs to have the finest e-mail editing experience. I actually like to send out simple e-mails.
I have actually found that extremely tough to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic template I created. The interface for the HTML editor looks like it was pulled from some complimentary open-source project. .
However, adding images is a little a task. You have to select them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor requires that you compose entirely in HTML. The option to this, if you want to have control over the HTML, is to modify pure HTML, with a preview on the side.
Including images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You require separate text boxes for above and below the image. Lately I have actually started using ActiveCampaign’s rich text editor. They have some great design templates, but I still want to send out the plainest email possible. They do have some plain-looking emails, but they have some degree of very little format, which you can’t get rid of – .
But, with some changes, I can make my e-mail pretty standard. I can make it automatically use up the entire window, and I can fine-tune the typography to be somewhat larger, and have a little bit more prominent. The most frustrating part of ActiveCampaign’s rich text editor is adding images. Picture you have actually simply typed out a terrific email. .
You can’t merely include an image to a block of text. Instead, you have to create two blocks of text: one for before the image, and one for after the image. If you’ve made any formatting modifications, you’ll have to keep an eye on those to remain constant. That’s one thing to deal with when you wish to include one image, but when you wish to add a number of, it ends up being a big task.
They even have a fundamental mage editor where you can crop the image – . MailChimp’s editor is the finest I’ve seen in all of the email marketing platforms I’ve tried. You have access to the underlying code, so you can develop a truly plain e-mail, supplied you make a standard design template initially.
MailChimp’s integrated image editor is extremely effective. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience (). It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that possible time cost savings.
ConvertKit’s email editing experience is extremely plain, but easy to navigate. Their templates are restricted, which is fine with me, but their e-mail modifying experience is somewhat simpler because you can develop inline images, and you can develop a completely plain email, and even modify the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.
I’ll click an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch back and forth between different e-mails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular e-mails from each of those tabs.
In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily modify your entire series. . Contrast that with ConvertKit’s Series.
Again, it would conserve me a great deal of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – . However picking an email marketing platform is like picking a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has limited division options.
You can combine attributes with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only segment by AND/OR, however MailChimp’s Pro plan permits more sophisticated segmenting, for an additional $199 a month. In my look for the perfect e-mail marketing platform, I saw numerous others, a few of which I have actually currently pointed out.
ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much easier to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They likewise do not have objective tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.