You can also see whether the conclusion rate has actually increased or decreased, the length of time it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It saves me a ton of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a similar function.
Let’s say you have the given name of just a few of your contacts, which is the case with my list. I usually don’t require a first name to sign up to my list, however in some cases I get a given name, such as when someone purchases a product. Would not it be nice to greet your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.
I’m likewise filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a very first name, I say “Hey,” and after that their given name. If they do not, I simply say “Hey there,” (). By developing a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether or not I have the contact’s very first name.
I created a variable that’s just %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a lot of time is by enabling me utilize the exact same automation over and over again for my webinars, and I can quickly alter out all of the details.
Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the cost of the product, deal terms, coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule modifications or offer changes.
And here it remains in an email. This message variable allows me to quickly change out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp happens to have the best email editing experience. I actually like to send easy e-mails.
I have actually found that extremely tough to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a fundamental design template I produced. The interface for the HTML editor looks like it was pulled from some complimentary open-source project. .
However, including images is a little bit of a chore. You need to choose them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor requires that you compose totally in HTML. The alternative to this, if you want to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.
Adding images to ActiveCampaign’s abundant text editor is a cumbersome experience. You need separate text boxes for above and below the image. Recently I have actually started using ActiveCampaign’s abundant full-screen editor. They have some great design templates, but I still wish to send the plainest email possible. They do have some plain-looking e-mails, however they have some degree of minimal formatting, which you can’t remove – .
But, with some adjustments, I can make my e-mail pretty fundamental. I can make it instantly take up the entire window, and I can tweak the typography to be a little larger, and have a little bit more prominent. The most aggravating part of ActiveCampaign’s rich full-screen editor is adding images. Imagine you have actually just typed out a terrific e-mail. .
You can’t just add an image to a block of text. Rather, you have to create 2 blocks of text: one for before the image, and one for after the image. If you’ve made any formatting changes, you’ll need to watch on those to remain constant. That’s something to handle when you wish to include one image, however when you wish to add numerous, it becomes a huge task.
They even have a standard mage editor where you can crop the image – . MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I have actually attempted. You have access to the underlying code, so you can create a truly plain e-mail, provided you make a standard template first.
MailChimp’s built-in image editor is very powerful. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience (). It would save me a little time to have that very same experience on ActiveCampaign. But the highly-customizable automations I can construct on ActiveCampaign more than make up for that prospective time cost savings.
ConvertKit’s e-mail modifying experience is extremely plain, but easy to navigate. Their design templates are restricted, which is great with me, but their email editing experience is slightly much easier because you can develop inline images, and you can create a completely plain email, and even edit the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.
I’ll click an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they meant to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change backward and forward in between various e-mails, I would intuitively be inclined open the very same automation in various tabs, then open the particular e-mails from each of those tabs.
In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire series. . Contrast that with ConvertKit’s Sequences.
Once again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – . But picking an e-mail marketing platform is like choosing a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation choices.
You can integrate qualities with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just sector by AND/OR, nevertheless MailChimp’s Pro plan permits more advanced segmenting, for an extra $199 a month. In my search for the perfect e-mail marketing platform, I saw lots of others, some of which I’ve already discussed.
ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are much easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They also don’t have objective tracking, or Message Variables. MailChimp. You currently know that I changed from MailChimp to ActiveCampaign.