You can likewise see whether the conclusion rate has actually increased or decreased, for how long it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has an equivalent function.
Let’s say you have the first name of only some of your contacts, which holds true with my list. I typically don’t need a given name to sign up to my list, however often I get a first name, such as when someone buys an item. Wouldn’t it be nice to welcome your contacts by name, in the events when you have it? You can do this, however it’s troublesome.
I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I say “Hey,” and after that their given name. If they do not, I simply say “Hey there,” (). By constructing a Message Variable in ActiveCampaign, I can easily alter my welcoming according to whether or not I have the contact’s first name.
I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it shows up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables actually save me a great deal of time is by enabling me utilize the same automation over and over again for my webinars, and I can quickly alter out all of the information.
Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of various variables here, such as the date and time of the webinar, the cost of the product, offer terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or deal modifications.
And here it remains in an e-mail. This message variable allows me to quickly alter out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp happens to have the finest email editing experience. I really like to send out easy e-mails.
I have actually discovered that really tough to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard template I developed. The user interface for the HTML editor looks like it was pulled from some free open-source job. .
However, including images is a bit of a chore. You have to select them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor requires that you make up completely in HTML. The alternative to this, if you want to have control over the HTML, is to modify pure HTML, with a preview on the side.
Including images to ActiveCampaign’s rich full-screen editor is a cumbersome experience. You require different text boxes for above and below the image. Lately I have started utilizing ActiveCampaign’s abundant text editor. They have some great templates, but I still wish to send the plainest e-mail possible. They do have some plain-looking e-mails, however they have some degree of minimal format, which you can’t get rid of – .
However, with some adjustments, I can make my email quite basic. I can make it immediately use up the entire window, and I can tweak the typography to be a little larger, and have a little bit more leading. The most aggravating part of ActiveCampaign’s abundant text editor is adding images. Envision you have actually simply typed out a fantastic email. .
You can’t simply add an image to a block of text. Instead, you have to develop 2 blocks of text: one for before the image, and one for after the image. If you’ve made any formatting changes, you’ll need to keep an eye on those to remain constant. That’s something to deal with when you desire to include one image, however when you want to add several, it becomes a big chore.
They even have a fundamental mage editor where you can crop the image – . MailChimp’s editor is the finest I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can produce a truly plain email, supplied you make a standard template first.
MailChimp’s integrated image editor is exceptionally powerful. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience (). It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that potential time cost savings.
ConvertKit’s email editing experience is very plain, however simple to browse. Their templates are limited, which is fine with me, but their e-mail editing experience is somewhat much easier because you can create inline images, and you can create an absolutely plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.
I’ll click on an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wanted to switch back and forth in between different e-mails, I would intuitively be inclined open the same automation in numerous tabs, then open the particular e-mails from each of those tabs.
In the Automations area, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly edit your whole sequence. . Contrast that with ConvertKit’s Series.
Again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – . But picking an e-mail marketing platform resembles selecting a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted division choices.
You can integrate characteristics with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can only segment by AND/OR, nevertheless MailChimp’s Pro plan permits more sophisticated segmenting, for an extra $199 a month. In my search for the perfect e-mail marketing platform, I saw many others, a few of which I have actually already pointed out.
ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are much easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They also don’t have objective tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.