You can also see whether the completion rate has actually increased or reduced, how long it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It saves me a lot of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has a comparable function.
Let’s state you have the given name of only a few of your contacts, which holds true with my list. I typically do not require a first name to sign up to my list, but sometimes I get a given name, such as when somebody buys an item. Would not it be good to greet your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.
I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a first name, I say “Hey,” and then their first name. If they do not, I just state “Hey there,” (). By developing a Message Variable in ActiveCampaign, I can easily change my greeting according to whether or not I have the contact’s given name.
I developed a variable that’s merely %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really save me a great deal of time is by enabling me utilize the exact same automation over and over again for my webinars, and I can rapidly alter out all of the information.
Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the cost of the product, deal terms, voucher code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or deal modifications.
And here it is in an email. This message variable enables me to quickly alter out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp takes place to have the finest e-mail modifying experience. I really like to send out basic emails.
I have actually discovered that very difficult to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a fundamental template I produced. The interface for the HTML editor appears like it was pulled from some free open-source project. .
Nevertheless, adding images is a little a task. You have to select them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML e-mail editor needs that you make up entirely in HTML. The option to this, if you desire to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.
Adding images to ActiveCampaign’s rich text editor is a clunky experience. You require separate text boxes for above and below the image. Recently I have actually started using ActiveCampaign’s rich full-screen editor. They have some great design templates, but I still want to send out the plainest email possible. They do have some plain-looking emails, but they have some degree of minimal format, which you can’t eliminate – .
But, with some modifications, I can make my e-mail quite fundamental. I can make it immediately take up the whole window, and I can fine-tune the typography to be a little larger, and have a little more leading. The most frustrating part of ActiveCampaign’s abundant text editor is adding images. Picture you have actually just typed out a fantastic e-mail. .
You can’t merely add an image to a block of text. Rather, you need to develop two blocks of text: one for before the image, and one for after the image. If you’ve made any format changes, you’ll need to watch on those to stay consistent. That’s one thing to deal with when you want to include one image, however when you want to include numerous, it ends up being a big task.
They even have a basic mage editor where you can crop the image – . MailChimp’s editor is the finest I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a really plain e-mail, provided you make a standard template initially.
MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and include customized text to your images. I miss out on MailChimp’s email-editing experience (). It would conserve me a little time to have that exact same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than make up for that potential time savings.
ConvertKit’s e-mail modifying experience is extremely plain, but simple to navigate. Their design templates are limited, which is great with me, however their email modifying experience is somewhat simpler because you can create inline images, and you can develop a completely plain email, and even edit the underlying HTML. If you want to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.
I’ll click an e-mail, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change back and forth in between different e-mails, I would intuitively be inclined open the very same automation in numerous tabs, then open the particular e-mails from each of those tabs.
In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly edit your entire sequence. . Contrast that with ConvertKit’s Sequences.
Again, it would conserve me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – . But choosing an e-mail marketing platform resembles picking a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually restricted segmentation choices.
You can integrate qualities with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro strategy allows more sophisticated segmenting, for an additional $199 a month. In my search for the perfect e-mail marketing platform, I saw lots of others, some of which I’ve already discussed.
ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions choices aren’t as advanced either. They also don’t have goal tracking, or Message Variables. MailChimp. You already know that I changed from MailChimp to ActiveCampaign.