You can also see whether the conclusion rate has actually increased or reduced, the length of time it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function. It saves me a ton of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a comparable feature.
Let’s state you have the given name of just a few of your contacts, which is the case with my list. I normally do not need a first name to sign up to my list, however sometimes I get a first name, such as when somebody purchases an item. Wouldn’t it be good to welcome your contacts by name, in the events when you have it? You can do this, however it’s cumbersome.
I’m likewise filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a first name, I state “Hey,” and after that their first name. If they do not, I just state “Hey there,” (). By constructing a Message Variable in ActiveCampaign, I can easily alter my greeting according to whether I have the contact’s given name.
I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a great deal of time is by allowing me use the exact same automation over and over again for my webinars, and I can rapidly alter out all of the information.
Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the product, deal terms, discount coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or offer modifications.
And here it is in an e-mail. This message variable allows me to quickly change out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp takes place to have the very best e-mail modifying experience. I really like to send simple emails.
I have actually found that really hard to do with ActiveCampaign. For some time, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long period of time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a standard design template I produced. The user interface for the HTML editor looks like it was pulled from some free open-source job. .
Nevertheless, including images is a little a task. You need to pick them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor requires that you make up totally in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.
Adding images to ActiveCampaign’s rich text editor is a cumbersome experience. You require different text boxes for above and below the image. Recently I have started using ActiveCampaign’s abundant text editor. They have some good templates, but I still wish to send the plainest email possible. They do have some plain-looking e-mails, but they have some degree of minimal formatting, which you can’t remove – .
However, with some changes, I can make my email quite fundamental. I can make it automatically take up the entire window, and I can modify the typography to be somewhat bigger, and have a little more prominent. The most frustrating part of ActiveCampaign’s rich text editor is adding images. Picture you have actually just typed out an excellent e-mail. .
You can’t merely include an image to a block of text. Rather, you have to create 2 blocks of text: one for before the image, and one for after the image. If you’ve made any formatting modifications, you’ll need to watch on those to remain constant. That’s something to handle when you wish to include one image, but when you wish to add a number of, it ends up being a big task.
They even have a standard mage editor where you can crop the image – . MailChimp’s editor is the very best I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can produce a really plain email, supplied you make a fundamental design template first.
MailChimp’s built-in image editor is very effective. You can resize, crop, and include customized text to your images. I miss MailChimp’s email-editing experience (). It would save me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that possible time cost savings.
ConvertKit’s email editing experience is extremely plain, however easy to navigate. Their design templates are limited, which is great with me, however their email modifying experience is somewhat easier in that you can produce inline images, and you can create a totally plain e-mail, and even modify the underlying HTML. If you wish to make some quick edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.
I’ll click on an email, and it takes me to the editor for that email. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch backward and forward in between numerous e-mails, I would intuitively be inclined open the exact same automation in different tabs, then open the respective e-mails from each of those tabs.
In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a brand-new tab to more easily modify your whole series. . Contrast that with ConvertKit’s Series.
Once again, it would save me a lot of time to have ConvertKit’s automation email modifying experience on ActiveCampaign – . But selecting an email marketing platform resembles choosing a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Mentioning division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has limited segmentation alternatives.
You can integrate attributes with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro strategy enables more advanced segmenting, for an additional $199 a month. In my look for the ideal e-mail marketing platform, I saw lots of others, a few of which I have actually already mentioned.
ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They likewise don’t have objective tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.