You can also see whether the conclusion rate has increased or reduced, the length of time it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred function. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has an equivalent function.
Let’s state you have the given name of just a few of your contacts, which holds true with my list. I typically do not need a given name to register to my list, however sometimes I get a first name, such as when somebody purchases an item. Would not it be nice to greet your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.
I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a first name, I say “Hey,” and after that their first name. If they do not, I just state “Hey there,” (). By building a Message Variable in ActiveCampaign, I can easily change my greeting according to whether or not I have the contact’s very first name.
I created a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly conserve me a great deal of time is by allowing me utilize the same automation over and over again for my webinars, and I can rapidly change out all of the details.
Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the price of the item, offer terms, coupon code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or offer changes.
And here it is in an email. This message variable allows me to quickly change out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their e-mail modifying experience. I switched from MailChimp, and MailChimp takes place to have the very best e-mail editing experience. I truly like to send out basic emails.
I have actually discovered that extremely hard to do with ActiveCampaign. For awhile, I was editing e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a standard design template I produced. The interface for the HTML editor looks like it was pulled from some complimentary open-source project. .
Nevertheless, including images is a bit of a task. You need to pick them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor requires that you make up totally in HTML. The option to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.
Including images to ActiveCampaign’s rich text editor is a clunky experience. You require separate text boxes for above and listed below the image. Lately I have actually begun utilizing ActiveCampaign’s abundant full-screen editor. They have some great design templates, however I still wish to send out the plainest email possible. They do have some plain-looking emails, however they have some degree of minimal formatting, which you can’t remove – .
However, with some changes, I can make my email quite fundamental. I can make it immediately take up the whole window, and I can tweak the typography to be slightly bigger, and have a little more leading. The most discouraging part of ActiveCampaign’s abundant full-screen editor is adding images. Envision you’ve simply typed out a great email. .
You can’t just include an image to a block of text. Instead, you have to develop 2 blocks of text: one for before the image, and one for after the image. If you have actually made any format changes, you’ll need to watch on those to remain constant. That’s something to deal with when you wish to include one image, but when you desire to include a number of, it becomes a huge chore.
They even have a standard mage editor where you can crop the image – . MailChimp’s editor is the finest I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can develop a genuinely plain email, provided you make a standard design template initially.
MailChimp’s built-in image editor is extremely effective. You can resize, crop, and include customized text to your images. I miss MailChimp’s email-editing experience (). It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that prospective time savings.
ConvertKit’s e-mail modifying experience is really plain, however easy to navigate. Their design templates are limited, which is fine with me, but their email editing experience is slightly much easier because you can develop inline images, and you can develop an absolutely plain email, and even modify the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.
I’ll click on an e-mail, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch back and forth between different e-mails, I would intuitively be inclined open the same automation in numerous tabs, then open the particular e-mails from each of those tabs.
In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more quickly edit your entire sequence. . Contrast that with ConvertKit’s Series.
Once again, it would save me a lot of time to have ConvertKit’s automation e-mail editing experience on ActiveCampaign – . However selecting an e-mail marketing platform is like picking a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Mentioning segmentation, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually limited division options.
You can combine attributes with an AND/OR operator, and you can blend and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro strategy enables more sophisticated segmenting, for an extra $199 a month. In my search for the ideal e-mail marketing platform, I saw many others, a few of which I have actually currently discussed.
ConvertKit. If I weren’t on ActiveCampaign, I would probably be utilizing ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.