You can also see whether the conclusion rate has actually increased or decreased, the length of time it takes for contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred feature. It conserves me a lots of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has an equivalent function.
Let’s state you have the given name of just some of your contacts, which is the case with my list. I normally don’t require a given name to sign up to my list, however often I get a first name, such as when someone purchases an item. Would not it be good to greet your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.
I’m likewise filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and then their given name. If they don’t, I just state “Hey there,” (). By constructing a Message Variable in ActiveCampaign, I can easily change my greeting according to whether I have the contact’s very first name.
I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a great deal of time is by allowing me utilize the very same automation over and over again for my webinars, and I can quickly change out all of the information.
Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the price of the item, offer terms, voucher code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule changes or deal changes.
And here it remains in an e-mail. This message variable enables me to easily change out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp happens to have the very best e-mail modifying experience. I actually like to send easy emails.
I have actually found that very difficult to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a basic design template I produced. The user interface for the HTML editor looks like it was pulled from some complimentary open-source job. .
Nevertheless, adding images is a little bit of a task. You have to choose them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you make up completely in HTML. The option to this, if you desire to have control over the HTML, is to modify pure HTML, with a sneak peek on the side.
Including images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You need different text boxes for above and below the image. Recently I have begun utilizing ActiveCampaign’s abundant full-screen editor. They have some good templates, but I still want to send the simplest e-mail possible. They do have some plain-looking emails, but they have some degree of very little formatting, which you can’t remove – .
However, with some adjustments, I can make my email quite fundamental. I can make it immediately take up the whole window, and I can tweak the typography to be somewhat larger, and have a bit more leading. The most aggravating part of ActiveCampaign’s abundant text editor is including images. Envision you have actually simply typed out a great e-mail. .
You can’t simply include an image to a block of text. Rather, you have to produce two blocks of text: one for prior to the image, and one for after the image. If you have actually made any format modifications, you’ll have to keep an eye on those to remain constant. That’s one thing to deal with when you want to add one image, however when you want to add numerous, it ends up being a big task.
They even have a basic mage editor where you can crop the image – . MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I have actually attempted. You have access to the underlying code, so you can create a genuinely plain email, offered you make a fundamental template initially.
MailChimp’s built-in image editor is exceptionally effective. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience (). It would save me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than make up for that prospective time cost savings.
ConvertKit’s e-mail modifying experience is extremely plain, however simple to browse. Their design templates are restricted, which is fine with me, but their e-mail editing experience is a little much easier in that you can develop inline images, and you can create a totally plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s cumbersome.
I’ll click on an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth between different emails, I would intuitively be inclined open the same automation in numerous tabs, then open the respective emails from each of those tabs.
In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more easily edit your whole series. . Contrast that with ConvertKit’s Series.
Again, it would conserve me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – . But picking an email marketing platform resembles picking a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted division choices.
You can combine attributes with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro strategy permits more advanced segmenting, for an extra $199 a month. In my search for the perfect e-mail marketing platform, I saw lots of others, a few of which I have actually currently mentioned.
ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to build, though they aren’t as versatile as ActiveCampaign’s, and their divisions options aren’t as advanced either. They also don’t have objective tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.