You can also see whether the conclusion rate has increased or decreased, the length of time it takes for contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a load of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has an equivalent feature.
Let’s say you have the very first name of only a few of your contacts, which holds true with my list. I typically do not require a first name to register to my list, but often I get a first name, such as when someone purchases an item. Would not it be nice to greet your contacts by name, in the events when you have it? You can do this, but it’s troublesome.
I’m also filtering for generic terms added by other systems, such as a dash, or “Guest.” If they have a given name, I state “Hey,” and after that their given name. If they do not, I simply state “Hey there,” (). By building a Message Variable in ActiveCampaign, I can quickly change my welcoming according to whether I have the contact’s given name.
I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it appears in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a great deal of time is by enabling me utilize the same automation over and over again for my webinars, and I can rapidly alter out all of the information.
Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the cost of the item, offer terms, discount coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule changes or offer modifications.
And here it remains in an email. This message variable allows me to quickly alter out a countdown timer. I did mention earlier that one of the cons of ActiveCampaign is their email modifying experience. I switched from MailChimp, and MailChimp takes place to have the best e-mail modifying experience. I actually like to send out basic emails.
I have actually found that really difficult to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather clunky. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental template I produced. The user interface for the HTML editor appears like it was pulled from some complimentary open-source task. .
Nevertheless, including images is a bit of a chore. You have to pick them from a file web browser. There’s no drag and drop alternative. ActiveCampaign’s HTML email editor needs that you compose entirely in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.
Adding images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You require separate text boxes for above and listed below the image. Lately I have actually started using ActiveCampaign’s rich text editor. They have some nice templates, but I still want to send out the plainest email possible. They do have some plain-looking e-mails, but they have some degree of minimal format, which you can’t get rid of – .
However, with some adjustments, I can make my e-mail pretty fundamental. I can make it instantly take up the entire window, and I can tweak the typography to be slightly bigger, and have a little bit more prominent. The most aggravating part of ActiveCampaign’s rich full-screen editor is adding images. Envision you have actually just typed out a terrific e-mail. .
You can’t just include an image to a block of text. Rather, you need to develop 2 blocks of text: one for before the image, and one for after the image. If you have actually made any formatting modifications, you’ll have to keep an eye on those to stay constant. That’s something to handle when you wish to add one image, however when you desire to add numerous, it becomes a big chore.
They even have a basic mage editor where you can crop the image – . MailChimp’s editor is the very best I have actually seen in all of the e-mail marketing platforms I’ve tried. You have access to the underlying code, so you can produce a truly plain e-mail, offered you make a fundamental template first.
MailChimp’s built-in image editor is extremely effective. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience (). It would conserve me a little time to have that same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that possible time savings.
ConvertKit’s e-mail modifying experience is really plain, however simple to navigate. Their design templates are limited, which is great with me, however their email modifying experience is slightly easier because you can develop inline images, and you can create a completely plain email, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.
I’ll click an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to change back and forth in between various emails, I would intuitively be inclined open the exact same automation in various tabs, then open the particular emails from each of those tabs.
In the Automations section, there’s a “Manage Messages” location. From here, you can see all of the messages in each of your automations. You can modify each one, or you can Command + Click to open each in a brand-new tab to more quickly modify your entire series. . Contrast that with ConvertKit’s Sequences.
Again, it would save me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – . But choosing an email marketing platform is like picking a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has restricted segmentation options.
You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro strategy enables more sophisticated segmenting, for an extra $199 a month. In my look for the perfect e-mail marketing platform, I saw many others, a few of which I’ve currently mentioned.
ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to construct, though they aren’t as versatile as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You already understand that I changed from MailChimp to ActiveCampaign.