You can likewise see whether the conclusion rate has increased or reduced, how long it takes for contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function. It saves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a similar function.
Let’s say you have the first name of just some of your contacts, which holds true with my list. I normally do not require a very first name to register to my list, however often I get a given name, such as when someone buys a product. Wouldn’t it be good to welcome your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.
I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and after that their very first name. If they do not, I just say “Hey there,” (). By developing a Message Variable in ActiveCampaign, I can easily change my welcoming according to whether I have the contact’s given name.
I produced a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a great deal of time is by allowing me utilize the exact same automation over and over again for my webinars, and I can rapidly alter out all of the details.
Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the item, offer terms, voucher code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or offer modifications.
And here it remains in an email. This message variable enables me to easily alter out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their email editing experience. I changed from MailChimp, and MailChimp takes place to have the very best e-mail modifying experience. I really like to send simple emails.
I have actually discovered that really difficult to do with ActiveCampaign. For awhile, I was editing emails in ActiveCampaign’s hybrid editor, which is quite clunky. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic design template I produced. The interface for the HTML editor appears like it was pulled from some free open-source job. .
Nevertheless, including images is a little a chore. You have to pick them from a file browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor requires that you make up totally in HTML. The option to this, if you desire to have control over the HTML, is to modify pure HTML, with a preview on the side.
Adding images to ActiveCampaign’s abundant text editor is a cumbersome experience. You require separate text boxes for above and below the image. Recently I have started utilizing ActiveCampaign’s rich text editor. They have some good design templates, however I still wish to send the plainest email possible. They do have some plain-looking e-mails, however they have some degree of very little formatting, which you can’t get rid of – .
However, with some modifications, I can make my e-mail quite standard. I can make it automatically take up the whole window, and I can modify the typography to be a little larger, and have a little bit more leading. The most aggravating part of ActiveCampaign’s abundant text editor is including images. Envision you have actually simply typed out an excellent e-mail. .
You can’t just include an image to a block of text. Rather, you need to produce two blocks of text: one for prior to the image, and one for after the image. If you have actually made any formatting modifications, you’ll need to watch on those to stay constant. That’s something to handle when you wish to add one image, however when you want to add a number of, it ends up being a big chore.
They even have a basic mage editor where you can crop the image – . MailChimp’s editor is the finest I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can create a genuinely plain email, offered you make a basic design template initially.
MailChimp’s integrated image editor is very powerful. You can resize, crop, and include custom text to your images. I miss MailChimp’s email-editing experience (). It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can construct on ActiveCampaign more than offset that potential time cost savings.
ConvertKit’s email modifying experience is really plain, but simple to browse. Their templates are restricted, which is great with me, however their e-mail editing experience is slightly easier in that you can develop inline images, and you can develop a totally plain e-mail, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s cumbersome.
I’ll click an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I desired to change backward and forward between various e-mails, I would intuitively be inclined open the exact same automation in different tabs, then open the particular emails from each of those tabs.
In the Automations section, there’s a “Handle Messages” location. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a new tab to more quickly edit your whole series. . Contrast that with ConvertKit’s Series.
Once again, it would conserve me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – . However picking an e-mail marketing platform resembles choosing a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Mentioning segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited division alternatives.
You can combine attributes with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just section by AND/OR, nevertheless MailChimp’s Pro plan allows more advanced segmenting, for an extra $199 a month. In my search for the best email marketing platform, I saw numerous others, a few of which I have actually currently pointed out.
ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as advanced either. They also do not have goal tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.