You can likewise see whether the completion rate has actually increased or reduced, for how long it considers contacts to reach that objective, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my preferred function. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” snippets”) has an equivalent function.
Let’s state you have the given name of only a few of your contacts, which holds true with my list. I generally do not require a very first name to register to my list, however often I get a very first name, such as when somebody buys an item. Would not it be good to greet your contacts by name, in the cases when you have it? You can do this, however it’s cumbersome.
I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I say “Hey,” and after that their given name. If they don’t, I just state “Hey there,” (). By building a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether I have the contact’s given name.
I created a variable that’s simply %greeting-hey%. If I have the contact’s name, it appears in the email. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables actually conserve me a lot of time is by allowing me utilize the exact same automation over and over again for my webinars, and I can quickly alter out all of the information.
Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the rate of the product, offer terms, voucher code, and more. Each time I run a new webinar, I can change each of these variables to match any schedule modifications or offer changes.
And here it remains in an email. This message variable enables me to quickly change out a countdown timer. I did discuss earlier that one of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp happens to have the very best e-mail editing experience. I truly like to send basic e-mails.
I’ve found that extremely hard to do with ActiveCampaign. For awhile, I was modifying emails in ActiveCampaign’s hybrid editor, which is rather cumbersome. For a long time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a standard template I created. The interface for the HTML editor looks like it was pulled from some totally free open-source job. .
However, adding images is a little a task. You have to pick them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor needs that you compose completely in HTML. The option to this, if you desire to have control over the HTML, is to modify pure HTML, with a preview on the side.
Adding images to ActiveCampaign’s rich text editor is a cumbersome experience. You require different text boxes for above and listed below the image. Lately I have actually started utilizing ActiveCampaign’s rich full-screen editor. They have some great design templates, but I still desire to send the simplest email possible. They do have some plain-looking e-mails, however they have some degree of minimal formatting, which you can’t eliminate – .
But, with some modifications, I can make my e-mail pretty fundamental. I can make it automatically take up the whole window, and I can tweak the typography to be somewhat larger, and have a little bit more prominent. The most aggravating part of ActiveCampaign’s rich text editor is adding images. Imagine you’ve just typed out an excellent email. .
You can’t just include an image to a block of text. Rather, you have to produce two blocks of text: one for before the image, and one for after the image. If you’ve made any formatting modifications, you’ll need to keep an eye on those to remain constant. That’s something to deal with when you wish to include one image, however when you wish to add numerous, it ends up being a big chore.
They even have a standard mage editor where you can crop the image – . MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can produce a really plain email, supplied you make a standard design template first.
MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and add custom-made text to your images. I miss MailChimp’s email-editing experience (). It would conserve me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that prospective time savings.
ConvertKit’s email editing experience is extremely plain, however easy to navigate. Their templates are limited, which is great with me, however their email editing experience is slightly much easier in that you can produce inline images, and you can develop a totally plain email, and even edit the underlying HTML. If you wish to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.
I’ll click an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they indicated to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I wished to switch back and forth between different emails, I would intuitively be inclined open the exact same automation in various tabs, then open the respective emails from each of those tabs.
In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more easily modify your entire series. . Contrast that with ConvertKit’s Series.
Again, it would conserve me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – . However picking an email marketing platform is like choosing a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of division, another factor I changed from MailChimp to ActiveCampaign was that MailChimp has actually restricted division choices.
You can integrate qualities with an AND/OR operator, and you can blend and match those groups of qualities with another AND/OR operator. With MailChimp, you can just sector by AND/OR, however MailChimp’s Pro plan permits more advanced segmenting, for an additional $199 a month. In my look for the ideal e-mail marketing platform, I saw lots of others, some of which I’ve currently mentioned.
ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are much easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions alternatives aren’t as sophisticated either. They also do not have goal tracking, or Message Variables. MailChimp. You already know that I switched from MailChimp to ActiveCampaign.