How Often Active Campaign Sync

You can likewise see whether the conclusion rate has increased or decreased, for how long it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a comparable feature.

Let’s say you have the given name of only some of your contacts, which holds true with my list. I generally do not require a first name to sign up to my list, but in some cases I get a very first name, such as when someone purchases a product. Would not it be good to greet your contacts by name, in the cases when you have it? You can do this, but it’s cumbersome.

I’m also filtering for generic terms added by other systems, such as a dash, or “Visitor.” If they have a first name, I state “Hey,” and after that their first name. If they do not, I just state “Hey there,” (). By constructing a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether I have the contact’s first name.

I produced a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a lot of time is by enabling me utilize the same automation over and over again for my webinars, and I can quickly change out all of the details.

Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the cost of the product, offer terms, coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or offer modifications.

And here it is in an e-mail. This message variable enables me to easily alter out a countdown timer. I did point out earlier that one of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp takes place to have the finest e-mail modifying experience. I truly like to send out easy emails.

I have actually discovered that extremely difficult to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a fundamental template I produced. The user interface for the HTML editor looks like it was pulled from some complimentary open-source task. .

Nevertheless, including images is a little a task. You have to select them from a file browser. There’s no drag and drop option. ActiveCampaign’s HTML e-mail editor needs that you compose completely in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.

Adding images to ActiveCampaign’s abundant text editor is a clunky experience. You require separate text boxes for above and below the image. Lately I have started using ActiveCampaign’s abundant full-screen editor. They have some great design templates, however I still wish to send out the plainest e-mail possible. They do have some plain-looking e-mails, however they have some degree of very little format, which you can’t eliminate – .

But, with some adjustments, I can make my e-mail pretty standard. I can make it automatically use up the whole window, and I can fine-tune the typography to be slightly larger, and have a little more leading. The most aggravating part of ActiveCampaign’s rich full-screen editor is adding images. Imagine you’ve simply typed out a fantastic e-mail. .

You can’t simply include an image to a block of text. Instead, you have to create 2 blocks of text: one for prior to the image, and one for after the image. If you have actually made any formatting changes, you’ll have to keep an eye on those to remain consistent. That’s one thing to deal with when you wish to include one image, but when you desire to include a number of, it becomes a huge chore.

They even have a basic mage editor where you can crop the image – . MailChimp’s editor is the very best I have actually seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can create a really plain e-mail, offered you make a standard template initially.

MailChimp’s built-in image editor is incredibly powerful. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience (). It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than make up for that potential time savings.

ConvertKit’s email modifying experience is extremely plain, however easy to navigate. Their design templates are restricted, which is fine with me, but their e-mail modifying experience is slightly simpler in that you can produce inline images, and you can create a completely plain e-mail, and even modify the underlying HTML. If you wish to make some fast edits to some emails in an automation, with ActiveCampaign, it’s troublesome.

I’ll click on an email, and it takes me to the editor for that e-mail. Keep in mind that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to change backward and forward in between different emails, I would intuitively be inclined open the same automation in different tabs, then open the respective emails from each of those tabs.

In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more quickly modify your whole sequence. . Contrast that with ConvertKit’s Series.

Once again, it would conserve me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – . However picking an e-mail marketing platform is like picking a spouse. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced division. Mentioning division, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has limited division options.

You can integrate attributes with an AND/OR operator, and you can mix and match those groups of qualities with another AND/OR operator. With MailChimp, you can only sector by AND/OR, nevertheless MailChimp’s Pro plan enables more sophisticated segmenting, for an additional $199 a month. In my search for the best e-mail marketing platform, I saw many others, a few of which I have actually currently pointed out.

ConvertKit. If I weren’t on ActiveCampaign, I would most likely be utilizing ConvertKit. Their automations are a lot easier to construct, though they aren’t as flexible as ActiveCampaign’s, and their segmentations alternatives aren’t as advanced either. They likewise do not have objective tracking, or Message Variables. MailChimp. You currently understand that I changed from MailChimp to ActiveCampaign.