You can also see whether the completion rate has increased or decreased, the length of time it takes for contacts to reach that goal, and you can browse all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my favorite feature. It conserves me a lots of effort and time, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” bits”) has a similar function.
Let’s state you have the given name of just some of your contacts, which is the case with my list. I generally do not require a given name to register to my list, however sometimes I get a given name, such as when somebody purchases an item. Would not it be nice to welcome your contacts by name, in the events when you have it? You can do this, however it’s troublesome.
I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a very first name, I say “Hey,” and after that their given name. If they don’t, I simply state “Hey there,” (). By building a Message Variable in ActiveCampaign, I can easily change my greeting according to whether or not I have the contact’s very first name.
I created a variable that’s merely %greeting-hey%. If I have the contact’s name, it shows up in the email. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a lot of time is by enabling me utilize the same automation over and over once again for my webinars, and I can rapidly alter out all of the details.
Here vary for a webinar I run called “Bust Through Creative Blocks.” You can see I have a lot of different variables here, such as the date and time of the webinar, the cost of the product, deal terms, discount coupon code, and more. Each time I run a brand-new webinar, I can change each of these variables to match any schedule modifications or deal modifications.
And here it is in an e-mail. This message variable enables me to easily change out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their e-mail editing experience. I switched from MailChimp, and MailChimp occurs to have the best e-mail editing experience. I actually like to send out easy emails.
I’ve found that really difficult to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is quite clunky. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was activated by a basic template I created. The interface for the HTML editor appears like it was pulled from some totally free open-source job. .
However, including images is a bit of a chore. You have to choose them from a file internet browser. There’s no drag and drop alternative. ActiveCampaign’s HTML e-mail editor needs that you compose entirely in HTML. The alternative to this, if you wish to have control over the HTML, is to modify pure HTML, with a preview on the side.
Adding images to ActiveCampaign’s abundant full-screen editor is a clunky experience. You need different text boxes for above and below the image. Recently I have actually begun utilizing ActiveCampaign’s rich full-screen editor. They have some great design templates, but I still want to send the plainest e-mail possible. They do have some plain-looking e-mails, however they have some degree of very little formatting, which you can’t remove – .
But, with some modifications, I can make my email quite standard. I can make it immediately use up the whole window, and I can tweak the typography to be slightly bigger, and have a little more leading. The most aggravating part of ActiveCampaign’s abundant full-screen editor is including images. Imagine you have actually simply typed out an excellent e-mail. .
You can’t merely add an image to a block of text. Instead, you need to develop 2 blocks of text: one for prior to the image, and one for after the image. If you’ve made any format changes, you’ll have to watch on those to remain constant. That’s one thing to deal with when you wish to add one image, however when you want to include numerous, it ends up being a big task.
They even have a fundamental mage editor where you can crop the image – . MailChimp’s editor is the best I’ve seen in all of the email marketing platforms I’ve attempted. You have access to the underlying code, so you can create a really plain email, supplied you make a basic template first.
MailChimp’s built-in image editor is extremely effective. You can resize, crop, and add custom-made text to your images. I miss out on MailChimp’s email-editing experience (). It would save me a little time to have that very same experience on ActiveCampaign. However the highly-customizable automations I can develop on ActiveCampaign more than offset that potential time cost savings.
ConvertKit’s email editing experience is extremely plain, but easy to browse. Their templates are restricted, which is fine with me, but their email editing experience is slightly easier in that you can produce inline images, and you can develop a completely plain email, and even edit the underlying HTML. If you wish to make some quick edits to some emails in an automation, with ActiveCampaign, it’s troublesome.
I’ll click on an email, and it takes me to the editor for that e-mail. Note that I can’t even Command + Click to open it in another tab. Whether they implied to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to switch back and forth between various emails, I would intuitively be inclined open the exact same automation in different tabs, then open the respective e-mails from each of those tabs.
In the Automations area, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit each one, or you can Command + Click to open each in a brand-new tab to more easily edit your entire series. . Contrast that with ConvertKit’s Series.
Again, it would save me a great deal of time to have ConvertKit’s automation email editing experience on ActiveCampaign – . But picking an email marketing platform is like picking a partner. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced division. Speaking of segmentation, another factor I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited division options.
You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of traits with another AND/OR operator. With MailChimp, you can just sector by AND/OR, nevertheless MailChimp’s Pro plan permits more advanced segmenting, for an extra $199 a month. In my search for the perfect e-mail marketing platform, I saw numerous others, some of which I’ve currently mentioned.
ConvertKit. If I weren’t on ActiveCampaign, I would most likely be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their segmentations choices aren’t as sophisticated either. They also don’t have objective tracking, or Message Variables. MailChimp. You already understand that I switched from MailChimp to ActiveCampaign.