You can likewise see whether the conclusion rate has actually increased or reduced, for how long it considers contacts to reach that goal, and you can search all contacts to see who did and didn’t reach the goal. ActiveCampaign’s Message Variables is my preferred feature. It saves me a heap of time and effort, and neither MailChimp nor ConvertKit (update: 9/2020 ConvertKit now has ” snippets”) has a similar feature.
Let’s state you have the given name of just a few of your contacts, which holds true with my list. I generally do not need a given name to register to my list, but sometimes I get a very first name, such as when someone buys an item. Would not it be good to welcome your contacts by name, in the events when you have it? You can do this, but it’s troublesome.
I’m also filtering for generic terms included by other systems, such as a dash, or “Visitor.” If they have a given name, I state “Hey,” and then their given name. If they don’t, I simply say “Hey there,” (). By developing a Message Variable in ActiveCampaign, I can quickly alter my welcoming according to whether I have the contact’s given name.
I produced a variable that’s simply %greeting-hey%. If I have the contact’s name, it shows up in the e-mail. If I do not have the contact’s name, it defaults to “Hey,”. Where Message Variables really conserve me a lot of time is by enabling me utilize the same automation over and over again for my webinars, and I can rapidly change out all of the details.
Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the cost of the item, offer terms, discount coupon code, and more. Each time I run a new webinar, I can alter each of these variables to match any schedule changes or offer changes.
And here it remains in an email. This message variable allows me to easily change out a countdown timer. I did discuss earlier that a person of the cons of ActiveCampaign is their email editing experience. I switched from MailChimp, and MailChimp takes place to have the very best email editing experience. I really like to send out easy e-mails.
I’ve discovered that really difficult to do with ActiveCampaign. For some time, I was editing emails in ActiveCampaign’s hybrid editor, which is quite cumbersome. For a long period of time, I used ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was set off by a fundamental template I created. The user interface for the HTML editor looks like it was pulled from some complimentary open-source task. .
However, adding images is a bit of a task. You have to choose them from a file web browser. There’s no drag and drop option. ActiveCampaign’s HTML email editor needs that you make up totally in HTML. The option to this, if you want to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.
Including images to ActiveCampaign’s rich full-screen editor is a clunky experience. You require separate text boxes for above and below the image. Lately I have actually started utilizing ActiveCampaign’s rich text editor. They have some good templates, however I still wish to send out the plainest e-mail possible. They do have some plain-looking e-mails, but they have some degree of very little formatting, which you can’t eliminate – .
But, with some modifications, I can make my email quite standard. I can make it automatically use up the entire window, and I can tweak the typography to be somewhat larger, and have a bit more leading. The most aggravating part of ActiveCampaign’s rich text editor is including images. Envision you have actually just typed out a fantastic email. .
You can’t merely include an image to a block of text. Instead, you have to develop two blocks of text: one for before the image, and one for after the image. If you have actually made any formatting changes, you’ll need to watch on those to stay consistent. That’s one thing to deal with when you wish to include one image, however when you want to include numerous, it becomes a huge chore.
They even have a basic mage editor where you can crop the image – . MailChimp’s editor is the best I have actually seen in all of the e-mail marketing platforms I have actually tried. You have access to the underlying code, so you can produce a genuinely plain email, provided you make a fundamental template initially.
MailChimp’s built-in image editor is incredibly effective. You can resize, crop, and add custom text to your images. I miss out on MailChimp’s email-editing experience (). It would conserve me a little time to have that exact same experience on ActiveCampaign. However the highly-customizable automations I can build on ActiveCampaign more than offset that possible time cost savings.
ConvertKit’s e-mail modifying experience is really plain, but easy to navigate. Their templates are limited, which is great with me, however their e-mail editing experience is somewhat easier in that you can develop inline images, and you can produce a completely plain email, and even modify the underlying HTML. If you desire to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.
I’ll click an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has handicapped Command + Click from the automation editor. If I desired to change backward and forward between various e-mails, I would intuitively be inclined open the very same automation in numerous tabs, then open the particular emails from each of those tabs.
In the Automations section, there’s a “Manage Messages” area. From here, you can see all of the messages in each of your automations. You can edit every one, or you can Command + Click to open each in a brand-new tab to more easily edit your whole sequence. . Contrast that with ConvertKit’s Series.
Again, it would save me a lot of time to have ConvertKit’s automation email editing experience on ActiveCampaign – . But selecting an e-mail marketing platform is like choosing a partner. ActiveCampaign offsets it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited segmentation choices.
You can integrate characteristics with an AND/OR operator, and you can mix and match those groups of characteristics with another AND/OR operator. With MailChimp, you can just segment by AND/OR, nevertheless MailChimp’s Pro plan enables more advanced segmenting, for an extra $199 a month. In my look for the ideal e-mail marketing platform, I saw many others, some of which I have actually already mentioned.
ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are much simpler to build, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.