You can likewise see whether the conclusion rate has actually increased or reduced, for how long it considers contacts to reach that objective, and you can search all contacts to see who did and didn’t reach the objective. ActiveCampaign’s Message Variables is my favorite function. It conserves me a ton of time and effort, and neither MailChimp nor ConvertKit (upgrade: 9/2020 ConvertKit now has ” bits”) has a comparable function.
Let’s say you have the given name of only a few of your contacts, which is the case with my list. I usually don’t require a very first name to register to my list, but often I get a very first name, such as when somebody purchases an item. Would not it be great to welcome your contacts by name, in the cases when you have it? You can do this, however it’s troublesome.
I’m also filtering for generic terms included by other systems, such as a dash, or “Guest.” If they have a first name, I state “Hey,” and after that their given name. If they do not, I just state “Hey there,” (). By building a Message Variable in ActiveCampaign, I can quickly change my greeting according to whether or not I have the contact’s first name.
I produced a variable that’s just %greeting-hey%. If I have the contact’s name, it reveals up in the e-mail. If I don’t have the contact’s name, it defaults to “Hey,”. Where Message Variables truly save me a great deal of time is by allowing me utilize the very same automation over and over again for my webinars, and I can quickly change out all of the details.
Here are variables for a webinar I run called “Bust Through Creative Blocks.” You can see I have a bunch of various variables here, such as the date and time of the webinar, the rate of the product, offer terms, discount coupon code, and more. Each time I run a brand-new webinar, I can alter each of these variables to match any schedule changes or offer modifications.
And here it is in an e-mail. This message variable enables me to easily alter out a countdown timer. I did mention earlier that a person of the cons of ActiveCampaign is their email modifying experience. I changed from MailChimp, and MailChimp happens to have the very best email editing experience. I actually like to send basic emails.
I’ve found that very difficult to do with ActiveCampaign. For awhile, I was modifying e-mails in ActiveCampaign’s hybrid editor, which is rather clunky. For a very long time, I utilized ActiveCampaign’s hybrid HTML and WYSIWYG editor, which was triggered by a basic template I developed. The interface for the HTML editor appears like it was pulled from some complimentary open-source job. .
Nevertheless, including images is a little a chore. You need to choose them from a file browser. There’s no drag and drop choice. ActiveCampaign’s HTML email editor requires that you compose totally in HTML. The alternative to this, if you wish to have control over the HTML, is to edit pure HTML, with a sneak peek on the side.
Including images to ActiveCampaign’s abundant full-screen editor is a cumbersome experience. You require different text boxes for above and below the image. Lately I have begun utilizing ActiveCampaign’s abundant text editor. They have some great templates, however I still wish to send the plainest e-mail possible. They do have some plain-looking e-mails, but they have some degree of minimal format, which you can’t get rid of – .
However, with some changes, I can make my e-mail pretty fundamental. I can make it instantly take up the entire window, and I can tweak the typography to be slightly larger, and have a little bit more leading. The most aggravating part of ActiveCampaign’s abundant text editor is including images. Picture you have actually just typed out a terrific e-mail. .
You can’t merely add an image to a block of text. Instead, you need to create two blocks of text: one for before the image, and one for after the image. If you have actually made any formatting modifications, you’ll have to keep an eye on those to remain consistent. That’s one thing to deal with when you wish to include one image, however when you wish to add numerous, it becomes a big task.
They even have a basic mage editor where you can crop the image – . MailChimp’s editor is the finest I’ve seen in all of the email marketing platforms I have actually tried. You have access to the underlying code, so you can develop a genuinely plain email, supplied you make a basic template first.
MailChimp’s integrated image editor is extremely powerful. You can resize, crop, and include customized text to your images. I miss MailChimp’s email-editing experience (). It would conserve me a little time to have that same experience on ActiveCampaign. But the highly-customizable automations I can build on ActiveCampaign more than offset that prospective time cost savings.
ConvertKit’s e-mail modifying experience is very plain, however easy to navigate. Their templates are limited, which is great with me, however their email modifying experience is a little simpler in that you can develop inline images, and you can produce a totally plain email, and even edit the underlying HTML. If you want to make some fast edits to some e-mails in an automation, with ActiveCampaign, it’s troublesome.
I’ll click on an e-mail, and it takes me to the editor for that email. Note that I can’t even Command + Click to open it in another tab. Whether they suggested to or not, ActiveCampaign has disabled Command + Click from the automation editor. If I wished to switch backward and forward between numerous e-mails, I would intuitively be inclined open the same automation in various tabs, then open the respective e-mails from each of those tabs.
In the Automations section, there’s a “Handle Messages” area. From here, you can see all of the messages in each of your automations. You can modify every one, or you can Command + Click to open each in a new tab to more quickly modify your whole series. . Contrast that with ConvertKit’s Sequences.
Again, it would conserve me a lot of time to have ConvertKit’s automation e-mail modifying experience on ActiveCampaign – . But choosing an e-mail marketing platform is like choosing a spouse. ActiveCampaign makes up for it with their Message Variables, more robust automations, and advanced segmentation. Speaking of segmentation, another reason I switched from MailChimp to ActiveCampaign was that MailChimp has actually limited division alternatives.
You can combine qualities with an AND/OR operator, and you can blend and match those groups of traits with another AND/OR operator. With MailChimp, you can just segment by AND/OR, however MailChimp’s Pro strategy allows more advanced segmenting, for an additional $199 a month. In my look for the perfect email marketing platform, I saw numerous others, a few of which I’ve already mentioned.
ConvertKit. If I weren’t on ActiveCampaign, I would probably be using ConvertKit. Their automations are a lot easier to develop, though they aren’t as flexible as ActiveCampaign’s, and their divisions options aren’t as sophisticated either. They likewise don’t have goal tracking, or Message Variables. MailChimp. You currently understand that I switched from MailChimp to ActiveCampaign.